Sooner Private Financial LLC
Firm details
- Headquarters
- Salem, New Hampshire
- CRD number
- 340648
- Registered since
- April 6, 2026
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Other
- Client types
- HNWI60.97%
- Individuals39.03%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Sooner Private Financial LLC is an independent, owner-operated registered investment adviser organized as an LLC. The firm focuses on individual and family clients, providing financial planning, portfolio management for individuals and small businesses, and the selection of outside advisers. It operates as a capital allocator, indicating the use of third-party managers for some client exposures. Fee arrangements include percentage-of-AUM billing alongside hourly, fixed-fee and other structures. The adviser reports an affiliation with an insurance company and does not position itself as an ESG-focused or multi-state adviser. The firm’s SEC registration is listed as 2026.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities80%
- Public Funds/Mutual Funds12%
- Cash & Cash Equivalents6%
- US Government Bonds1%
- State & Local Bonds1%
Owners & executives
1 of 1
Eric Cooper
CEO and FounderCRD 6463979
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Salem, NH
Rockingham
Location
Salem, NH
Headquartered in Salem, NH, anchoring the Boston-Worcester-Providence, MA-RI-NH-CT metro in the Northeast.
- Metro area
- Boston-Worcester-Providence, MA-RI-NH-CT
- Region
- Northeast
- County
- Rockingham
- Address
- 90 Stiles Rd
- Time zone
- ET (UTC-5)
- Office locations
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