SOHO FINANCIAL SERVICES LLC

RIASEC Registered
Total AUM
$1.3M
Discretionary
$1.3M
100% of AUM
Avg account
$650K
Accounts
2
Employees
2
Advisory reps
1

Firm details

Headquarters
MONTECITO, California
CRD number
142510
Custodians
TD AMERITRADE, INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI100%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Soho Financial Services LLC is a small, domestic limited liability company that acts as a capital allocator and provides advisory services primarily to individuals and families. The firm offers portfolio management for individuals, small businesses and for business or institutional clients, charging either a percentage of assets under management or fixed fees. Soho is not positioned as an ESG-focused adviser, it is not multi-state registered, and it does not list pension consulting or related-adviser activities.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 80%, Cash & Cash Equivalents 20%80%
  • Exchange Traded Equities80%
  • Cash & Cash Equivalents20%

Owners & executives

1 of 1
  • FRANK TROISE

    Founder & CEOCRD 2417914

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

MONTECITO, CA

SANTA BARBARA

Location

MONTECITO, CA

Headquartered in MONTECITO, CA, in the West of the United States.

Region
West
County
SANTA BARBARA
Address
1187 Coast Village Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth