HARBOR HILLS FINANCIAL ADVISORS

RIASEC RegisteredEst. 2025
Total AUM
$128M
Discretionary
$102M
80% of AUM
Avg account
$485K
Accounts
264
Employees
3
Advisory reps
3

Firm details

Headquarters
MONTECITO, California
CRD number
312691
Registered since
March 4, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Performance Based Fees
Client types
  • Individuals62.19%
  • HNWI34.38%
  • Pension & Profit Sharing Plans3.44%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Harbor Hills Financial Advisors is an independent registered investment adviser, organized as a corporation and owner-operated. The firm focuses on financial planning and portfolio management for individuals, families and small-business clients, and it charges a mix of percentage-of-AUM, hourly and performance-based fees. Harbor Hills is not structured as a capital allocator; instead it uses third-party managers for alternative exposures and relies on public-market vehicles for most client portfolios. The adviser is not an active ESG investor and does not operate as a multi-state advisory platform. Investment activity centers on discretionary equity management supplemented by non-discretionary mandates and targeted use of mutual funds and annuities. The firm tends to favor liquid, exchange-traded instruments as the primary sleeve for core equity exposure, while allocating to outside managers for real estate strategies. Advisory services are oriented toward individuals, families and small-business owners, with portfolio construction designed to blend public equity access, income-oriented solutions and selected alternative real-estate allocations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 48%, Public Funds/Mutual Funds 43%, Cash & Cash Equivalents 8%, Non-Exchange Traded Equities 1%48%
  • Exchange Traded Equities48%
  • Public Funds/Mutual Funds43%
  • Cash & Cash Equivalents8%
  • Non-Exchange Traded Equities1%

Owners & executives

1 of 1
  • CONNER REHAGE

    Founder and CEOCRD 6124679

Contacts

2 of 2
  • MARCOS ALVARO

    Vice PresidentCRD 5958295

  • ANTHONY PURPERO

    Senior Financial Advisor, PartnerCRD 856680

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

MONTECITO, CA

SANTA BARBARA

Location

MONTECITO, CA

Headquartered in MONTECITO, CA, in the West of the United States.

Region
West
County
SANTA BARBARA
Address
1485 E Valley Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth