Softwealth

RIASEC Registered
Total AUM
$15M
Discretionary
$14M
93% of AUM
Avg account
$600K
Accounts
25
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
175315
Custodians
BETTERMENT
Fee structure
Percentage of AUM
Client types
  • HNWI93.33%
  • Individuals6.67%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Softwealth is a small, independent registered investment adviser organized as an LLC that serves individual and family clients on a fee-for-assets basis. The firm acts as a capital allocator and provides core advisory services that include financial planning, discretionary portfolio management for individuals and small businesses, and selection of outside advisers. Investment positioning is equity-centric: the firm's reported SMA assets are entirely in exchange-traded equities, and equities are identified as the firm's preferred asset class. Softwealth operates a concentrated, high-touch model — most client relationships are managed on a discretionary basis and the adviser appears to use separately managed or wrap-style equity solutions as its primary portfolio vehicle. The firm is not an ESG specialist and does not describe itself as a multi-state adviser or pension consultant in filing details provided.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 100%100%
  • Exchange Traded Equities100%

Contacts

1 of 1
  • Brian Lowrance

    Brian Lowrance

    Certified Financial PlannerCRD 5045532

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

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Location

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Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth