Smartasset
Firm details
- Headquarters
- New York, New York
- CRD number
- 307375
- Registered since
- April 3, 2020
- Website
- smartasset.com
- Fee structure
- Other
Firm profile
FINTRXOverview
Smartasset is organized as a limited liability company and registered with the SEC as an investment adviser in 2020. The firm is listed as a domestic entity/individual owner and is classified as unclassified for its advisory activity. Regulatory disclosures indicate Smartasset does not act as a capital allocator, is not an active ESG investor, is not a multi-state adviser, and is not registered as a pension consultant or related adviser. Its fee structure is noted as “Other,” and there are no public details about client segments, advisory programs, or specific investment mandates. Taken together, the profile and the absence of reported advisory activity suggest Smartasset functions either as a very small adviser, an entity maintained for non‑advisory purposes, or a firm in a nascent or transitional state rather than as an operating wealth manager with discretionary portfolios.
Assets & Accounts
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Owners & executives
3 of 6
Michael Carvin
Chief Executive Officer & Co-FounderCRD 5226925

Brian Bourque
Chief Marketing OfficerCRD 8061027
David Jones
Chief Financial OfficerCRD 7648373
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
New York, NY
New York
Location
New York, NY
Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.
- Metro area
- New York-Newark, NY-NJ-CT-PA
- Region
- Northeast
- County
- New York
- Address
- 122 E 42nd St
- Time zone
- ET (UTC-5)
- Office locations
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