Simplysmart Asset Management

RIASEC Registered
Total AUM
$29.4M
Discretionary
$29.4M
100% of AUM
Avg account
$4.9M
Accounts
6
Employees
2
Advisory reps
1

Firm details

Headquarters
,
CRD number
152991
Custodians
CHARLES SCHWAB & CO., INC., THE VANGUARD GROUP, INC.
Fee structure
Percentage of AUM
Client types
  • HNWI99.95%
  • Individuals0.05%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Simplysmart Asset Management is a small, independent registered investment adviser operating as a sole proprietorship that provides fee-based portfolio management to individual and family clients and small businesses. The firm charges a percentage of assets under management and reports being an active ESG investor, indicating environmental, social, or governance considerations factor into manager selection and portfolio construction. It is not organized as a capital allocator and is not identified as a multi-state or newly formed adviser. Advisory activity centers on discretionary portfolio management for individuals and small business owners rather than institutional consulting or a separate asset-gathering business line. The firm reports using third-party external managers for certain strategies (see Investments & Alternatives).

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 45%, Exchange Traded Equities 30%, Private Funds 22%, Cash & Cash Equivalents 2%, State & Local Bonds 1%45%
  • Public Funds/Mutual Funds45%
  • Exchange Traded Equities30%
  • Private Funds22%
  • Cash & Cash Equivalents2%
  • State & Local Bonds1%

Owners & executives

1 of 1
  • Sylvia Kwan

    Sylvia Kwan

    Chief Investment OfficerCRD 2805281

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

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Location

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Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth