SIERRA FINANCIAL PLANNING & ASSET MANAGEMENT

RIASEC Registered
Total AUM
$25.6M
Discretionary
$0
0% of AUM
Avg account
$853K
Accounts
30
Employees
1
Advisory reps
1

Firm details

Headquarters
ROSEVILLE, California
CRD number
125451
Fee structure
Fixed Fees
Client types
  • Individuals53.77%
  • HNWI46.23%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Sierra Financial Planning & Asset Management is a small, independent registered investment adviser operating as a sole proprietorship that focuses on individualized financial planning and portfolio management for individuals and families and small businesses. The firm charges fixed fees and appears to operate in a non-discretionary capacity: its advisory model centers on planning and client-directed execution rather than large-scale discretionary asset management. It is not positioned as a capital allocator to third‑party private funds, is not an active ESG investor, and does not provide pension consulting services. With a very small client base and concentrated asset pool, the firm seems to target high-net-worth households that prefer bespoke planning and direct oversight of trades. The business model and regulatory snapshot point to a boutique advisory practice rather than an institutional or multi-state platform.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 100%100%
  • Exchange Traded Equities100%

Contacts

1 of 1
  • JACK JOHNSON

    OwnerCRD 4636720

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

ROSEVILLE, CA

PLACER

Location

ROSEVILLE, CA

Headquartered in ROSEVILLE, CA, anchoring the Sacramento-Roseville, CA metro in the West.

Metro area
Sacramento-Roseville, CA
Region
West
County
PLACER
Address
1380 Lead Hill Blvd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth