SIERRA FINANCIAL PLANNING & ASSET MANAGEMENT
Firm details
- Headquarters
- ROSEVILLE, California
- CRD number
- 125451
- Fee structure
- Fixed Fees
- Client types
- Individuals53.77%
- HNWI46.23%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Sierra Financial Planning & Asset Management is a small, independent registered investment adviser operating as a sole proprietorship that focuses on individualized financial planning and portfolio management for individuals and families and small businesses. The firm charges fixed fees and appears to operate in a non-discretionary capacity: its advisory model centers on planning and client-directed execution rather than large-scale discretionary asset management. It is not positioned as a capital allocator to third‑party private funds, is not an active ESG investor, and does not provide pension consulting services. With a very small client base and concentrated asset pool, the firm seems to target high-net-worth households that prefer bespoke planning and direct oversight of trades. The business model and regulatory snapshot point to a boutique advisory practice rather than an institutional or multi-state platform.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities100%
Contacts
1 of 1JACK JOHNSON
OwnerCRD 4636720
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
ROSEVILLE, CA
PLACER
Location
ROSEVILLE, CA
Headquartered in ROSEVILLE, CA, anchoring the Sacramento-Roseville, CA metro in the West.
- Metro area
- Sacramento-Roseville, CA
- Region
- West
- County
- PLACER
- Address
- 1380 Lead Hill Blvd
- Time zone
- PT (UTC-8)
- Office locations
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