SHINING ROCK ADVISORS LLC

RIASEC RegisteredEst. 2022
Total AUM
$154M
Discretionary
$118M
77% of AUM
Avg account
$1.7M
Accounts
93
Employees
2
Advisory reps
2

Firm details

Headquarters
ASHEVILLE, North Carolina
CRD number
311295
Registered since
May 2, 2022
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI96.58%
  • Charitable Organizations2.58%
  • Individuals0.84%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Shining Rock Advisors LLC is a small, owner-operated SEC-registered RIA focused on discretionary portfolio management for individuals and small businesses. Organized as a limited liability company and registered in 2022, the firm charges clients on a percentage-of-AUM basis and serves a mix of high-net-worth individuals, families and a limited number of institutional relationships. The adviser reports an emphasis on liquid, exchange-traded instruments and pooled mutual funds as the primary building blocks of client portfolios. Shining Rock is not identified as an active ESG investor and is not operating as a multi-state adviser or pension consultant. The firm’s structure and reported asset mix suggest a hands-on, customized approach to account management. A heavy use of separately managed account (SMA) assets and a high average client size indicate portfolio-level customization and direct security ownership are part of the investment program, with the adviser retaining discretionary authority over most client assets.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 26%, Other 23%, State & Local Bonds 12%, Public Funds/Mutual Funds 12%, Investment Grade Corp Bonds 10%, US Government Bonds 9%, Cash & Cash Equivalents 7%, Non-Investment Grade Corp Bonds 1%26%
  • Exchange Traded Equities26%
  • Other23%
  • State & Local Bonds12%
  • Public Funds/Mutual Funds12%
  • Investment Grade Corp Bonds10%

Contacts

2 of 2
  • Jacob Barfield

    Investment Advisor RepresentativeCRD 7505679

  • SAGE BARFIELD

    Owner and AdvisorCRD 7309486

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

ASHEVILLE, NC

BUNCOMBE

Location

ASHEVILLE, NC

Headquartered in ASHEVILLE, NC, anchoring the Asheville-Marion-Brevard, NC metro in the South.

Metro area
Asheville-Marion-Brevard, NC
Region
South
County
BUNCOMBE
Address
34 Wall St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth