SERENUS WEALTH ADVISORS, LLC

RIASEC RegisteredEst. 2024
Total AUM
$1.5B
Discretionary
$1.2B
78% of AUM
Avg account
$993K
Accounts
1,484
Employees
6
Advisory reps
7

Firm details

Headquarters
SANTA MONICA, California
CRD number
332034
Registered since
July 12, 2024
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI99.37%
  • Individuals0.54%
  • Charitable Organizations0.09%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Serenus Wealth Advisors, LLC is an independent registered investment adviser organized as an LLC and registered with the SEC in 2024. The firm serves individual and family clients, offering financial planning alongside portfolio management for individuals, small businesses and institutional clients. Fees are charged as a percentage of assets under management and via fixed-fee arrangements. Serenus does not act as a capital allocator internally and reports that it is not an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 65%, Other 22%, State & Local Bonds 7%, Exchange Traded Equities 2%, US Government Bonds 2%, Cash & Cash Equivalents 2%65%
  • Public Funds/Mutual Funds65%
  • Other22%
  • State & Local Bonds7%
  • Exchange Traded Equities2%
  • US Government Bonds2%

Owners & executives

1 of 1
  • Lonny Elfenbein

    Chief Compliance OfficerCRD 2937038

Contacts

3 of 6
  • Katherine Thorsey

    Associate DirectorCRD 7632320

  • KARA BOCCELLA

    Founder and Managing PartnerCRD 2191952

  • REBECCA TIPP

    DirectorCRD 7144996

Unlock 3 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 48

Active vs passive

$508M in ETFs

Passive

97%

$494M

Active

2%

$13.7M

ETFProviderStyleCategoryValueShares% of portfolio
WISDOMTREE FLOATING RATE TREASURY FUND (USFR)Wisdom TreePassiveUltrashort Bond$122M2,418,26223.96%

Location

Primary office

SANTA MONICA, CA

LOS ANGELES

Location

SANTA MONICA, CA

Headquartered in SANTA MONICA, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
LOS ANGELES
Address
1299 Ocean Ave
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth