Sequoia Planning & Investments LLC

RIASEC RegisteredEst. 2000
Total AUM
$160M
Discretionary
$0
0% of AUM
Avg account
$2M
Accounts
80
Employees
2
Advisory reps
1

Firm details

Headquarters
,
CRD number
109519
Registered since
May 17, 2000
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI97.77%
  • Individuals2.23%
Services
Portfolio Management for Individuals

Firm profile

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Overview

Sequoia Planning & Investments LLC is a small, client-focused RIA that concentrates on portfolio management for individuals and small businesses. The firm manages a concentrated pool of assets with a clear tilt toward publicly traded equities, while also incorporating fixed income, mutual funds and select private placements. Its business model uses a percentage-of-AUM fee schedule and operates primarily as an advisory-only practice rather than a capital allocator or multi-state institutional consultant. Investment decisions appear structured to preserve liquidity and tax efficiency for high-net-worth clients while making room for selective alternative investments where appropriate. Sequoia operates with a largely non-discretionary relationship model, meaning the firm typically advises and constructs plans that clients approve rather than exercising full trading discretion on their behalf. That posture shapes portfolio construction toward readily tradable instruments (exchange-traded equities and funds) and private-placement allocations that require client-level approval and longer-term commitment.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 46%, Public Funds/Mutual Funds 42%, Cash & Cash Equivalents 12%, US Government Bonds 3%46%
  • Exchange Traded Equities46%
  • Public Funds/Mutual Funds42%
  • Cash & Cash Equivalents12%
  • US Government Bonds3%

Contacts

1 of 1
  • Paul Murk

    Paul Murk

    OwnerCRD 1296560

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth