SENECA HOUSE ADVISORS

RIASEC RegisteredEst. 2016
Total AUM
$506M
Discretionary
$481M
95% of AUM
Avg account
$427K
Accounts
1,184
Employees
8
Advisory reps
3

Firm details

Headquarters
RICHMOND, Virginia
CRD number
210519
Registered since
December 6, 2016
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees, Other
Client types
  • HNWI82.82%
  • Individuals16.67%
  • Pooled Investment Vehicles0.51%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Seneca House Advisors is an independent, privately owned registered investment adviser that began SEC registration in 2016. The firm serves both individual and family clients as well as institutional accounts and positions itself as a capital allocator that constructs and manages portfolios across public and private markets. Its advisory services include financial planning, discretionary portfolio management for individuals, pooled vehicles and institutions, pension consulting, and selecting sub-advisers. Fee arrangements are varied — Seneca House charges asset-based fees as well as hourly and fixed fees, and it may use performance-based and other fee structures depending on the engagement. The firm does not identify as an active ESG investor and operates as a single-state adviser. Seneca House also engages on the manager and sponsor side: it acts as a sponsor, general partner, and managing member of pooled investment vehicles, indicating direct involvement in running private funds alongside allocating to external managers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 46%, Exchange Traded Equities 37%, Cash & Cash Equivalents 5%, Other 5%, US Government Bonds 4%, Investment Grade Corp Bonds 2%, Non-Investment Grade Corp Bonds 1%46%
  • Public Funds/Mutual Funds46%
  • Exchange Traded Equities37%
  • Cash & Cash Equivalents5%
  • Other5%
  • US Government Bonds4%

Contacts

3 of 3
  • MATTHEW DANIEL

    PrincipalCRD 5352214

  • TYLER NAPIER

    Financial AdvisorCRD 5894923

  • ELIZABETH KING

    PrincipalCRD 4674939

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 37

Active vs passive

$107M in ETFs

Passive

70%

$74.5M

Active

13%

$32.5M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO S&P 500 EQUAL WEIGHT ETF (RSP)InvescoPassiveLarge Blend$20.4M106,47719.09%

Location

Primary office

RICHMOND, VA

HENRICO

Location

RICHMOND, VA

Headquartered in RICHMOND, VA, in the South of the United States.

Region
South
County
HENRICO
Address
5609 Patterson Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth