SECURE ASSET MANAGEMENT, L.L.C.

RIASEC RegisteredEst. 2018
Total AUM
$871M
Discretionary
$789M
91% of AUM
Avg account
$189K
Accounts
4,609
Employees
55
Advisory reps
56

Firm details

Headquarters
TROY, Michigan
CRD number
144046
Registered since
September 7, 2018
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees, Other
Client types
  • HNWI58.21%
  • Individuals41.79%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Secure Asset Management, L.L.C. is a privately owned investment adviser and insurance broker-dealer that registered with the SEC in 2018. The firm focuses on individual and family clients, offering financial planning, portfolio management for individuals and small businesses, pension consulting and selection of other advisers. Fee arrangements include percentage-of-AUM schedules, fixed fees and other fee structures. Investment activity centers on public equities and exchange-traded instruments, with a clear tilt toward liquid, tradable securities alongside a program of external alternative allocations. The firm operates as a capital allocator — combining internally managed portfolios with third‑party alternative fund placements — and also distributes insurance products, a pattern that dovetails with its use of annuities where appropriate. Secure Asset Management is not positioned as an ESG-focused manager.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 49%, Public Funds/Mutual Funds 38%, Cash & Cash Equivalents 8%, Non-Exchange Traded Equities 1%, US Government Bonds 1%, State & Local Bonds 1%, Sovereign Bonds 1%, Investment Grade Corp Bonds 1%49%
  • Exchange Traded Equities49%
  • Public Funds/Mutual Funds38%
  • Cash & Cash Equivalents8%
  • Non-Exchange Traded Equities1%
  • US Government Bonds1%

Owners & executives

2 of 2
  • GREGG HUXLEY

    Chief Investment OfficerCRD 3060431

  • CLARK HARRIS

    Co-Founder & CEOCRD 2730928

Contacts

3 of 54
  • CHAD WOTTON

    Investment Advisor RepresentativeCRD 6001641

  • Matthew Black

    Investment Adviser RepresentativeCRD 6576128

  • THADDEUS SCHLAUD

    Investment Advisor RepresentativeCRD 6124708

Unlock 51 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 130

Active vs passive

$351M in ETFs

Passive

65%

$228M

Active

34%

$123M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD INTERMEDIATE-TERM TREASURY INDEX FUND (VGIT)VanguardPassiveIntermediate Government$37M621,53910.53%

Location

Primary office

TROY, MI

OAKLAND

Location

TROY, MI

Headquartered in TROY, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
OAKLAND
Address
2565 W Maple Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth