SAN Francisco Wealth Planning LLC

RIASEC RegisteredEst. 2026
Total AUM
$112M
Discretionary
$112M
100% of AUM
Avg account
$631K
Accounts
178
Employees
2
Advisory reps
2

Firm details

Headquarters
,
CRD number
296438
Registered since
June 26, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI89.84%
  • Individuals10.16%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

SAN Francisco Wealth Planning LLC is an independent registered investment adviser organized as an LLC and owned by an individual. According to its filing, the firm became SEC-registered in 2026 and serves primarily individual and family clients. Its advisory work centers on financial planning and discretionary portfolio management for individuals and small businesses. The firm charges a mix of percentage-of-AUM, hourly, and fixed fees and describes itself as an active ESG investor. The filing indicates the firm does not operate as a capital allocator.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 87%, Exchange Traded Equities 12%, Cash & Cash Equivalents 1%87%
  • Public Funds/Mutual Funds87%
  • Exchange Traded Equities12%
  • Cash & Cash Equivalents1%

Contacts

2 of 2
  • Matthias Giezendanner

    Matthias Giezendanner

    FounderCRD 6480899

  • Andrew Hills

    Andrew Hills

    Associate Financial PlannerCRD 7787982

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

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Location

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Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth