ROYAL AMERICAN FINANCIAL ADVISORS, LLC

RIASEC Registered
Total AUM
$98.9M
Discretionary
$98.9M
100% of AUM
Avg account
$439K
Accounts
225
Employees
3
Advisory reps
2

Firm details

Headquarters
MENIFEE, California
CRD number
111192
Custodians
CHARLES SCHWAB & CO., INC., NATIONWIDE SECURITIES, LLC
Fee structure
Percentage of AUM, Other
Client types
  • Individuals70.12%
  • HNWI29.88%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Royal American Financial Advisors, LLC is a small independent registered investment adviser serving individual and family clients with a mix of financial planning, discretionary portfolio management and educational services. The firm operates as an owner-managed LLC and charges a blended fee model that includes a percentage of assets under management plus other fees, which is typical for firms combining advisory and planning work. Investment activity shows a tilt toward active, risk-managed strategies. The firm’s reported asset mix indicates heavy use of derivatives, suggesting options, futures or other derivative overlays are central to how portfolios are constructed or hedged. That derivative exposure likely supports downside protection, income enhancement or tactical asset allocation. Royal American also uses packaged vehicles — primarily mutual funds — alongside more bespoke allocations through external alternative managers. Royal American is not positioned as an ESG-driven adviser and does not report multi-state adviser registration or pension consulting as primary business lines. Its affiliation with an insurance company points to the availability of insurance-based solutions or partnerships for clients seeking annuities, life insurance planning or other risk-transfer products.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Derivatives 97%, Cash & Cash Equivalents 2%, Exchange Traded Equities 1%97%
  • Derivatives97%
  • Cash & Cash Equivalents2%
  • Exchange Traded Equities1%

Contacts

2 of 2
  • SCOTT BUCHANAN

    PrincipalCRD 4627659

  • Ryan Buchanan

    Wealth Preservation SpecialistCRD 8010610

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

MENIFEE, CA

RIVERSIDE

Location

MENIFEE, CA

Headquartered in MENIFEE, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
RIVERSIDE
Address
27192 Newport Rd
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth