ROOTED PLANNING GROUP

RIASEC RegisteredEst. 2018
Total AUM
$157M
Discretionary
$155M
99% of AUM
Avg account
$202K
Accounts
776
Employees
7
Advisory reps
3

Firm details

Headquarters
CORNING, New York
CRD number
284120
Registered since
March 1, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Fixed Fees
Client types
  • HNWI68.06%
  • Individuals29.38%
  • Pension & Profit Sharing Plans1.56%
  • Charitable Organizations1.01%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Rooted Planning Group is an independent, SEC-registered registered investment adviser organized as an LLC and owned by an individual. The firm focuses on fee-for-service financial planning and discretionary portfolio management for individuals, families and small businesses, and it also offers pension consulting and educational workshops. Rooted Planning Group uses a fixed-fee billing model and is not positioned as a capital allocator; it does not report active ESG investing activity and is not designated as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 87%, Cash & Cash Equivalents 8%, Exchange Traded Equities 2%, Private Funds 2%, Other 1%87%
  • Public Funds/Mutual Funds87%
  • Cash & Cash Equivalents8%
  • Exchange Traded Equities2%
  • Private Funds2%
  • Other1%

Contacts

3 of 3
  • AMY IRVINE

    Owner & PrincipalCRD 4868740

  • KATRINA WELKER

    Financial PlannerCRD 5002125

  • Rebekah Eason

    ParaplannerCRD 7045466

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

CORNING, NY

STEUBEN

Location

CORNING, NY

Headquartered in CORNING, NY, anchoring the Elmira-Corning, NY metro in the Northeast.

Metro area
Elmira-Corning, NY
Region
Northeast
County
STEUBEN
Address
10 E Market St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth