Rook Financial LLC

RIAState Registered
Total AUM
$5.9M
Discretionary
$5.9M
100% of AUM
Avg account
$64.8K
Accounts
91
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
335543
Custodians
ALTRUIST FINANCIAL LLC, CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals97.77%
  • Pension & Profit Sharing Plans2.23%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Rook Financial LLC is an independent, privately held advisory firm structured as an LLC that focuses on individual and family clients. The firm offers financial planning, portfolio management for individuals and small businesses, and pension consulting services. Its revenue model includes asset-based fees as well as hourly and fixed-fee arrangements, and the firm does not operate as a capital allocator to outside funds. Regulatory and registration details on the firm are limited in the source data; Rook reports activity across several states and maintains relationships with other investment advisers and an insurance company as industry affiliations. The firm does not identify itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 95%, Cash & Cash Equivalents 5%95%
  • Public Funds/Mutual Funds95%
  • Cash & Cash Equivalents5%

Owners & executives

FINTRX

Contacts

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth