Rook Financial LLC

RIASEC Registered
Total AUM
$5.9M
Discretionary
$5.9M
100% of AUM
Avg account
$64.8K
Accounts
91
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
335543
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals97.77%
  • Pension & Profit Sharing Plans2.23%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Rook Financial LLC is an independent, owner-operated registered investment adviser structured as an LLC that serves individuals and families. The firm’s advisory work centers on financial planning, portfolio management for individuals and small businesses, and pension consulting. Fee arrangements include a mix of percentage-of-assets, hourly, and fixed-fee engagements, and the firm manages client relationships on a discretionary basis. Investment activity is equity-oriented: exchange-traded equities are the single largest asset type used, and the firm lists a stated preference for equities. The manager supplements equity exposures with mutual funds where appropriate. Rook Financial does not present itself as an active ESG investor and is not set up as a multi-state advisory firm.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Contacts

1 of 1
  • Daniel Rooker

    Daniel Rooker

    CCO, PrincipalCRD 6121324

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth