Rose Wealth, LLC
Firm details
- Headquarters
- Longview, Texas
- CRD number
- 334740
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM
- Client types
- Individuals100%
- Services
- Portfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Rose Wealth, LLC is a small, fee-based investment adviser that focuses on portfolio management for individual and family clients and on selecting third-party advisers when appropriate. The firm’s investment posture favors equities—primarily exchange-traded securities—and it runs discretionary mandates. Rose Wealth leans on external managers for non-core exposures, with explicit activity in real estate through third‑party alternative managers. The firm also maintains relationships with a law firm, an insurance company and a real estate broker, which suggests coordinated planning and access to insurance and private-property expertise alongside its investment work. Rose Wealth charges clients a percentage of assets under management and structures client engagements around individualized portfolios for individuals and families.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities84%
- Cash & Cash Equivalents11%
- US Government Bonds5%
Owners & executives
1 of 1John Merkel
Founder and CEOCRD 8033981
Contacts
3 of 6Omar Muhammad
CRD 5875265

Andrew Alston
Investment Advisor RepresentativeCRD 6895523

Grant Jordy
Associate AdvisorCRD 7144186
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Longview, TX
Gregg
Location
Longview, TX
Headquartered in Longview, TX, in the South of the United States.
- Region
- South
- County
- Gregg
- Address
- 305 W Loop 281
- Time zone
- CT (UTC-6)
- Office locations
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