ROSE WEALTH, LLC

RIASEC Registered
Total AUM
$5.9M
Discretionary
$5.9M
100% of AUM
Avg account
$123K
Accounts
48
Employees
8
Advisory reps
7

Firm details

Headquarters
LONGVIEW, Texas
CRD number
334740
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM
Client types
  • Individuals100%
Services
Portfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Rose Wealth, LLC is a small, fee-based investment adviser that focuses on portfolio management for individual and family clients and on selecting third-party advisers when appropriate. The firm’s investment posture favors equities—primarily exchange-traded securities—and it runs discretionary mandates. Rose Wealth leans on external managers for non-core exposures, with explicit activity in real estate through third‑party alternative managers. The firm also maintains relationships with a law firm, an insurance company and a real estate broker, which suggests coordinated planning and access to insurance and private-property expertise alongside its investment work. Rose Wealth charges clients a percentage of assets under management and structures client engagements around individualized portfolios for individuals and families.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 84%, Cash & Cash Equivalents 11%, US Government Bonds 5%84%
  • Exchange Traded Equities84%
  • Cash & Cash Equivalents11%
  • US Government Bonds5%

Owners & executives

1 of 1
  • JOHN MERKEL

    Founder and CEOCRD 8033981

Contacts

3 of 6
  • OMAR MUHAMMAD

    CRD 5875265

  • Andrew Alston

    Investment Advisor RepresentativeCRD 6895523

  • Grant Jordy

    Associate AdvisorCRD 7144186

Unlock 3 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

LONGVIEW, TX

GREGG

Location

LONGVIEW, TX

Headquartered in LONGVIEW, TX, in the South of the United States.

Region
South
County
GREGG
Address
305 W Loop 281
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth