RONALD L PERKINS DBA PERKINS FINANCIAL

RIASEC Registered
Total AUM
$2.7M
Discretionary
$0
0% of AUM
Avg account
$540K
Accounts
5
Employees
1
Advisory reps
1

Firm details

Headquarters
MADISON, Wisconsin
CRD number
304422
Fee structure
Percentage of AUM
Client types
  • Investment Companies100%
Services
Pension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Perkins Financial is a sole-proprietorship wealth practice run by Ronald L Perkins that combines brokerage, insurance distribution and adviser-selection work for a concentrated institutional client set. The firm acts as a qualified custodian and identifies and allocates to third‑party managers rather than running large in‑house portfolio sleeves. Advisory offerings emphasize pension consulting and the selection of other advisers, delivered on a percentage‑of‑AUM fee basis. Perkins Financial operates primarily in a non‑discretionary capacity, positioning itself as a capital allocator that matches client mandates with external funds and insurance products rather than acting as an active discretionary manager. The firm does not present itself as an active ESG investor and is not structured as a multi‑state adviser. Its business lines — broker‑dealer activity, insurance broker services and other financial product sales — point to a model built around product placement and manager selection for institutional clients rather than retail advisory scale.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Contacts

1 of 1
  • RONALD PERKINS

    PresidentCRD 360313

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

MADISON, WI

DANE

Location

MADISON, WI

Headquartered in MADISON, WI, anchoring the Madison-Janesville-Beloit, WI metro in the Midwest.

Metro area
Madison-Janesville-Beloit, WI
Region
Midwest
County
DANE
Address
2514 Homestead Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth