ROI Financial Planning

RIASEC Registered
Total AUM
$408M
Discretionary
$408M
100% of AUM
Avg account
$280K
Accounts
1,455
Employees
11
Advisory reps
6

Firm details

Headquarters
Clarksville, Tennessee
CRD number
341025
Registered since
June 9, 2026
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals57.5%
  • HNWI42.5%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

ROI Financial Planning is an independent registered investment adviser organized as an LLC that provides fee-based wealth management and financial planning to individuals and families. The firm is SEC-registered (registered in 2026) and offers a mix of percentage-of-AUM and fixed-fee billing. Its advisory services include comprehensive financial planning, discretionary portfolio management for individuals and small businesses, portfolio management for institutions or businesses, and pension consulting services. ROI Financial Planning does not position itself as a capital allocator and is not identified as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 47%, Public Funds/Mutual Funds 40%, Derivatives 10%, Cash & Cash Equivalents 2%, State & Local Bonds 1%47%
  • Exchange Traded Equities47%
  • Public Funds/Mutual Funds40%
  • Derivatives10%
  • Cash & Cash Equivalents2%
  • State & Local Bonds1%

Owners & executives

1 of 1
  • Sonia Goforth

    Sonia Goforth

    Chief Compliance OfficerCRD 2544170

Contacts

3 of 5
  • Bruce Arnold

    Bruce Arnold

    Investment Advisor RepresentativeCRD 715254

  • Ladonna Dowdy

    Ladonna Dowdy

    PresidentCRD 4915373

  • Paul Kohlman

    Registered RepresentativeCRD 1627664

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

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Awards

FINTRX

Location

Primary office

Clarksville, TN

Montgomery

Location

Clarksville, TN

Headquartered in Clarksville, TN, in the South of the United States.

Region
South
County
Montgomery
Address
1202 Madison St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth