RLB FINANCIAL

RIASEC RegisteredEst. 2023
Total AUM
$174M
Discretionary
$174M
100% of AUM
Avg account
$285K
Accounts
609
Employees
4
Advisory reps
3

Firm details

Headquarters
SPRINGFIELD, Missouri
CRD number
151778
Registered since
October 19, 2023
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Other
Client types
  • Individuals57.45%
  • HNWI42.55%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

RLB Financial is an independent registered investment adviser organized as a limited liability company that serves individuals and families. The firm acts as a capital allocator: it builds and manages portfolios, provides financial planning, and selects third‑party managers when appropriate. Insurance brokerage sits alongside its advisory services, so investment planning commonly integrates insurance solutions and annuity products. Investment positioning favors public equities as the primary driver of client portfolios. RLB Financial uses exchange‑traded equities and exchange‑traded funds for core market exposure while also employing separately managed accounts and third‑party manager relationships to implement customized sleeves. The firm does not position itself as an ESG investor. Fee arrangements include AUM‑based fees, fixed fees and other fee structures that can be combined depending on client needs.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 80%, US Government Bonds 12%, Public Funds/Mutual Funds 7%, Cash & Cash Equivalents 1%80%
  • Exchange Traded Equities80%
  • US Government Bonds12%
  • Public Funds/Mutual Funds7%
  • Cash & Cash Equivalents1%

Contacts

3 of 3
  • WAYNE MILLER

    Executive Vice PresidentCRD 5578486

  • ROBERT BALTZELL

    President & FounderCRD 2609079

  • MICHAEL THOMAS

    Investment Advisor RepresentativeCRD 6483975

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

SPRINGFIELD, MO

GREENE

Location

SPRINGFIELD, MO

Headquartered in SPRINGFIELD, MO, in the Midwest of the United States.

Region
Midwest
County
GREENE
Address
2530 S Campbell Ave
Time zone
CT (UTC-6)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth