RICH & COMPANY LLC

Overview

Rich & Company LLC is a small, independent registered investment adviser organized as an LLC and owned by an individual. The firm serves a concentrated roster of high-balance individual and family clients and operates with an accountant background, combining financial-planning and portfolio-management services with the ability to select third-party advisers. Its business model blends traditional advisory work—financial planning and portfolio management for individuals, small businesses and institutions—with fee arrangements that can be percentage of AUM, hourly, or fixed-fee engagements. Filings show the firm manages portfolios in a non‑discretionary capacity, directing client-held assets rather than exercising discretionary trading authority. Investment activity is focused on public equities, delivered primarily through exchange‑traded vehicles and separately managed equity accounts. The firm is a capital allocator as well, arranging access to third‑party alternative investment managers across private markets, rather than acting solely as a buy‑and‑hold stock shop. Rich & Company is not positioned as an ESG investor and does not report multistate adviser registration.

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Public Holdings

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Location & Offices