Rich & Company LLC

RIASEC Registered
Total AUM
$20.9M
Discretionary
$17.1M
82% of AUM
Avg account
$909K
Accounts
23
Employees
2
Advisory reps
1

Firm details

Headquarters
Milton, Georgia
CRD number
328351
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI82.57%
  • Pooled Investment Vehicles16.95%
  • Corporations / Businesses0.48%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Rich & Company LLC is an independent registered investment adviser organized as an LLC and owned by an individual principal. The firm serves both individual/family and institutional clients and acts as a capital allocator, sourcing third-party managers alongside direct portfolio management. Its service mix includes financial planning, discretionary and non‑discretionary portfolio management for individuals, small businesses, and institutions, plus selection of other advisers and educational seminars or workshops. The firm also lists accounting among its business activities. Fee arrangements are flexible: percentage of AUM, hourly billing, and fixed fees are all used. Rich & Company does not position itself as an active ESG investor and is not registered as a multi‑state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 100%100%
  • Exchange Traded Equities100%

Contacts

1 of 1
  • David Rich

    David Rich

    Managing DirectorCRD 7812942

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Milton, GA

Fulton

Location

Milton, GA

Headquartered in Milton, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
Fulton
Address
12540 Broadwell Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth