RHL GROUP, LLC

RIASEC RegisteredEst. 2024
Total AUM
$155M
Discretionary
$155M
100% of AUM
Avg account
$177K
Accounts
878
Employees
6
Advisory reps
3

Firm details

Headquarters
HOLLY, Michigan
CRD number
330716
Registered since
August 9, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI58.01%
  • Individuals41.96%
  • Charitable Organizations0.03%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

RHL Group, LLC is an independent registered investment adviser organized as an LLC and SEC-registered in 2024. The firm serves both individual/family and institutional clients and combines advisory services with insurance brokerage. Its advisory offerings include financial planning, portfolio management for individuals and small businesses, pension consulting services, and selection of other advisers. RHL presents itself as a capital allocator, meaning it directs client capital to external managers as part of its investment program. Fee arrangements include a mix of percentage‑of‑AUM and fixed fees. The firm is not positioned as an ESG investor and does not describe itself as a multi‑state adviser. Its business model blends traditional wealth management services with insurance distribution.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 75%, Cash & Cash Equivalents 25%75%
  • Exchange Traded Equities75%
  • Cash & Cash Equivalents25%

Contacts

3 of 3
  • RANDOLPH REDMOND

    Partner, PresidentCRD 2006473

  • PAUL PURO

    Investment Advisor RepresentativeCRD 2797610

  • ALEXANDER FINSTERWALD

    Private Wealth ManagerCRD 7966541

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 111

Active vs passive

$87.7M in ETFs

Passive

58%

$51M

Active

42%

$36.7M

ETFProviderStyleCategoryValueShares% of portfolio
GLOBAL X 1-3 MONTH T-BILL ETF (CLIP)GlobalXPassiveUltrashort Bond$29.2M291,14633.31%

Location

Primary office

HOLLY, MI

OAKLAND

Location

HOLLY, MI

Headquartered in HOLLY, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
OAKLAND
Address
115 Battle Aly
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth