RFG Advisory, LLC

RIASEC RegisteredEst. 2014
Total AUM
$8B
Discretionary
$8B
100% of AUM
Avg account
$267K
Accounts
29,833
Employees
360
Advisory reps
185

Firm details

Headquarters
Vestavia, Alabama
CRD number
158401
Registered since
February 6, 2014
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Investment Companies34.71%
  • HNWI32.07%
  • Individuals31.78%
  • Corporations / Businesses1.09%
  • Pension & Profit Sharing Plans0.14%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

RFG Advisory, LLC is an SEC-registered institutional registered investment adviser formed in 2014. The firm acts as a capital allocator for both individual & family clients and institutional clients, combining financial planning and portfolio management with ancillary services such as pension consulting, selection of other advisers, and educational workshops. RFG also operates as an insurance broker and charges clients using a mix of percentage-of-AUM, hourly, and fixed-fee arrangements. The firm identifies as an active ESG investor and has appeared on industry lists, including the Financial Times Top 300 RIA Firms (2020) and multiple Forbes Top RIA Firms lists (2022, 2023, 2024).

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 77%, Exchange Traded Equities 16%, Cash & Cash Equivalents 5%, Investment Grade Corp Bonds 1%, Other 1%77%
  • Public Funds/Mutual Funds77%
  • Exchange Traded Equities16%
  • Cash & Cash Equivalents5%
  • Investment Grade Corp Bonds1%
  • Other1%

Owners & executives

3 of 12
  • Audrey Pierson

    Audrey Pierson

    Founder & CEOCRD 4137862

  • Brittani Schaefer

    Brittani Schaefer

    President, CEOCRD 6327801

  • Frederick Wedell

    Frederick Wedell

    Chief Investment OfficerCRD 6701615

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Contacts

3 of 173
  • Kevin Mautte

    Kevin Mautte

    Wealth AdvisorCRD 5658112

  • Michael Spero

    Michael Spero

    Financial ConsultantCRD 5670247

  • Timothy Snyder

    Timothy Snyder

    Director of Business DevelopmentCRD 5696226

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 814

Active vs passive

$6.1B in ETFs

Passive

34%

$2.1B

Active

17%

$4B

ETFProviderStyleCategoryValueShares% of portfolio
BLUEMONTE DYNAMIC TOTAL MARKET ETF (BLUX)$567M17,603,4989.28%

Location

Primary office

Vestavia, AL

Shelby

Location

Vestavia, AL

Headquartered in Vestavia, AL, anchoring the Birmingham-Hoover-Talladega, AL metro in the South.

Metro area
Birmingham-Hoover-Talladega, AL
Region
South
County
Shelby
Address
1400 Urban Center Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth