RFG Advisory, LLC

RIASEC Registered

Total AUM

$8B

Discretionary

$8B

100% of AUM

Avg account

$267K

Accounts

29,833

Employees

360

Advisory reps

194

Firm details

Headquarters: Vestavia, Alabama
CRD number: 158401
Registered since: February 6, 2014
Website: rfgadvisory.com
Custodians: CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: Investment Companies34.71%
HNWI32.07%
Individuals31.78%
Corporations / Businesses1.09%
Pension & Profit Sharing Plans0.14%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

RFG Advisory, LLC is an independent registered investment adviser that positions itself as a multi-service wealth manager and capital allocator for both individuals/families and institutional clients. The firm is SEC registered (2014) and combines portfolio management and financial planning with ancillary activities including insurance brokerage and educational workshops. Its advisory services span individual and small-business portfolio management, investment company management, pension consulting and the selection of third‑party advisers. RFG reports an active ESG stance and uses fee arrangements that include percentage of AUM, hourly charges and fixed fees. The firm also markets pension consulting and runs educational seminars, reflecting a mix of fiduciary portfolio management and consultative service lines. Industry recognitions include placements on the Financial Times Top 300 RIAs (2020) and several Forbes lists (Top RIA Firms 2022; America’s Top RIA Firms 2023; Top RIA Firms 2024).