RFG Advisory, LLC

RIASEC RegisteredEst. 2014

Total AUM

$6.8B

Discretionary

$6.8B

100% of AUM

Avg account

$269K

Accounts

25,346

Employees

311

Advisory reps

177

Firm details

Headquarters: Vestavia, Alabama
CRD number: 158401
Registered since: February 6, 2014
Website: rfgadvisory.com
Custodians: CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI38.72%
Investment Companies30.93%
Individuals28.61%
Corporations / Businesses1.39%
Pension & Profit Sharing Plans0.13%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

RFG Advisory, LLC is an independent registered investment adviser that functions as a capital allocator for both high-net-worth individuals and institutional clients. The firm provides a mix of financial planning and portfolio management services across individual, small-business and pooled-investment structures, and offers pension consulting and selection-of-other-advisers services as part of its advisory menu. RFG also operates as an insurance broker, which complements its use of annuity products. The firm reports active engagement with ESG investing and runs fee arrangements that include asset-based charges, hourly fees, and fixed fees. RFG was SEC-registered in 2014 and describes itself as an entity that runs educational seminars and workshops in addition to discretionary portfolio management. Public recognition includes placement on the Financial Times’ Top 300 RIA Firms (2020) and repeated listings in Forbes’ RIA rankings (2022, 2023, 2024).