BCR Wealth Strategies

RIASEC RegisteredEst. 2002
Total AUM
$528M
Discretionary
$528M
100% of AUM
Avg account
$433K
Accounts
1,219
Employees
11
Advisory reps
7

Firm details

Headquarters
Vestavia, Alabama
CRD number
119670
Registered since
March 21, 2002
Custodians
PERSHING LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI68.44%
  • Individuals25.72%
  • Pension & Profit Sharing Plans2.75%
  • Corporations / Businesses2.24%
  • Charitable Organizations0.85%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

BCR Wealth Strategies is an independent registered investment adviser organized as an LLC and SEC-registered since 2002. The firm is owned by an individual and positions itself as a capital allocator, deploying both in-house strategies and third‑party managers. Its client base includes individuals and families as well as institutional relationships. Advisory services include financial planning, portfolio management for individuals and small businesses, pension consulting, and selection of other advisers. Fee arrangements mix a percentage of assets under management with hourly and fixed-fee engagements. The firm does not identify as an active ESG investor and is not listed as a multi-state adviser on its filing. BCR Wealth Strategies was named one of the Top RIA Firms to Watch by investor.com in 2020.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 61%, Public Funds/Mutual Funds 33%, Cash & Cash Equivalents 4%61%
  • Exchange Traded Equities61%
  • Public Funds/Mutual Funds33%
  • Cash & Cash Equivalents4%

Owners & executives

1 of 1
  • Marshall Rathmell

    Marshall Rathmell

    CEOCRD 5657799

Contacts

3 of 6
  • Spencer Lawson

    Spencer Lawson

    Financial AnalystCRD 7744920

  • Timothy Jones

    Timothy Jones

    Financial Planner and Vice PresidentCRD 5967989

  • Annelise Sutherland

    Annelise Sutherland

    Financial AnalystCRD 8132697

Unlock 3 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 23

Active vs passive

$355M in ETFs

Passive

6%

$20.3M

Active

73%

$335M

ETFProviderStyleCategoryValueShares% of portfolio
AVANTIS US EQUITY ETF (AVUS)AvantisActiveLarge Blend$88.3M689,26024.84%

Location

Primary office

Vestavia, AL

Shelby

Location

Vestavia, AL

Headquartered in Vestavia, AL, anchoring the Birmingham-Hoover-Talladega, AL metro in the South.

Metro area
Birmingham-Hoover-Talladega, AL
Region
South
County
Shelby
Address
1952 Urban Center Pkwy
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth