Reed Financial, LLC

RIASEC Registered
Total AUM
$20.6M
Discretionary
$20.6M
100% of AUM
Avg account
$643K
Accounts
32
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
300123
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Other
Client types
  • HNWI73.9%
  • Individuals26.1%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Reed Financial, LLC is an independent registered investment adviser operating as a limited liability company that serves individual and family clients. The firm operates as a fee-based capital allocator, charging a percentage of assets under management alongside other fees. Core advisory services include financial planning, portfolio management for individuals and small businesses, pension consulting and the selection of outside advisers. Reed Financial shows a clear preference for equity-centered strategies and manages accounts on a discretionary basis. The firm is not positioned as an active ESG investor and is not identified as a multi-state adviser. Its owner-type is individual, and its business model emphasizes tailoring portfolios and selecting third-party managers when appropriate rather than running a large proprietary product lineup.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 79%, Public Funds/Mutual Funds 15%, US Government Bonds 5%, Cash & Cash Equivalents 1%79%
  • Exchange Traded Equities79%
  • Public Funds/Mutual Funds15%
  • US Government Bonds5%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • Steven Reed

    Steven Reed

    FounderCRD 1935954

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth