Pure Financial Advisors, LLC

Overview

Pure Financial Advisors, LLC is an independent, SEC-registered RIA that has been operating since 2009. It serves individuals, families and institutional clients, offering financial planning, portfolio management for individuals and small businesses, pension consulting, adviser selection and educational workshops. The firm charges both percentage-of-AUM and fixed fees and identifies itself as a capital allocator, deploying client capital into third‑party managers as well as traditional pooled products. Pure Financial lists itself as an active ESG investor and has been recognized in industry rankings, including placements by the Financial Times (Top 300, 2020), FA Magazine (Top RIA Firms, 2020), Barron’s (Top 100 RIA Firms, 2023–2025) and Forbes (Top RIA Firms, 2024).

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices