PRUDENT MAN INVESTMENT MANAGEMENT

RIASEC RegisteredEst. 1988
Total AUM
$390M
Discretionary
$376M
96% of AUM
Avg account
$512K
Accounts
762
Employees
4
Advisory reps
3

Firm details

Headquarters
LOUISVILLE, Colorado
CRD number
104574
Registered since
November 21, 1988
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI79.7%
  • Individuals16.63%
  • Pension & Profit Sharing Plans3.68%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Prudent Man Investment Management is a privately owned advisory firm focused on portfolio management for individuals, small businesses and some institutional clients. The firm operates on a fee model tied to assets under management and shows a clear preference for equity exposure: exchange-traded equities are the dominant asset class in client portfolios. Investment activity centers on discretionary management, with the team constructing liquid, equity-first portfolios and using third‑party managers and packaged products to round out client allocations where appropriate. The firm does not present itself as an active ESG investor and primarily serves a domestic client base.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 76%, Public Funds/Mutual Funds 18%, Non-Exchange Traded Equities 2%, Cash & Cash Equivalents 2%, US Government Bonds 1%, Investment Grade Corp Bonds 1%76%
  • Exchange Traded Equities76%
  • Public Funds/Mutual Funds18%
  • Non-Exchange Traded Equities2%
  • Cash & Cash Equivalents2%
  • US Government Bonds1%

Contacts

3 of 3
  • CHRISTOPHER READING

    Owner, PresidentCRD 5402284

  • CAROL JOHNSON

    Investment AdvisorCRD 3084320

  • KEITH DIAMOND

    Executive Vice PresidentCRD 4892181

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

LOUISVILLE, CO

BOULDER

Location

LOUISVILLE, CO

Headquartered in LOUISVILLE, CO, anchoring the Denver-Aurora, CO metro in the West.

Metro area
Denver-Aurora, CO
Region
West
County
BOULDER
Address
927 Main St
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth