PROTA FINANCIAL

Overview

Prota Financial LLC is a fee-based advisory firm that focuses on discretionary portfolio management for individuals and small businesses. Registered with the SEC in 2022 and organized as an LLC with individual ownership, the firm runs a percentage-of-AUM fee model and positions public mutual funds and separate managed account sleeves as the primary building blocks of client portfolios. Prota Financial’s client base is centered on individual and family clients; its advisory mandate is predominantly discretionary, meaning portfolio decisions are executed on clients’ behalf within agreed objectives. Investment activity shows a hybrid approach: core allocations to public funds and mutual funds combined with targeted allocations to private-market and commodity strategies. Custody is centralized at Charles Schwab & Co., Inc., which holds the firm’s reported assets. The firm does not identify itself as an active ESG investor and is not classified as a multi-state adviser in its filings.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices