PROSPERITEA PLANNING

RIASEC RegisteredEst. 2025
Total AUM
$177M
Discretionary
$177M
100% of AUM
Avg account
$306K
Accounts
579
Employees
4
Advisory reps
4

Firm details

Headquarters
GREENFIELD, Massachusetts
CRD number
282041
Registered since
August 21, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Hourly Charges, Fixed Fees, Other
Client types
  • HNWI83.18%
  • Individuals16.75%
  • Corporations / Businesses0.07%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Prosperitea Planning is an independent registered investment adviser that serves individuals and families with financial planning and portfolio management. The firm is organized as a corporation and is owned by a domestic individual entity. Its service mix centers on fee-for-service planning (hourly and fixed fees) and related educational seminars and workshops, reflecting an advisor-led, client-education approach rather than asset‑weighted billing. The firm’s stated advisory activities include financial planning, portfolio management for individuals and small businesses, and public educational programming. Prosperitea Planning is not positioned as a capital allocator and is not an ESG-focused or pension consulting practice. The firm registered with the SEC in 2025. Investment activity shows a clear preference for equities, with exchange-traded equities representing the largest single asset class in its managed portfolios. The adviser also uses traditional fixed-income tools and third‑party alternative managers to build complementary exposure. As an accounting-affiliated firm, the adviser likely integrates tax and cash-flow considerations into portfolio construction and planning work.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 66%, Public Funds/Mutual Funds 26%, Investment Grade Corp Bonds 3%, Cash & Cash Equivalents 3%, US Government Bonds 1%, Private Funds 1%66%
  • Exchange Traded Equities66%
  • Public Funds/Mutual Funds26%
  • Investment Grade Corp Bonds3%
  • Cash & Cash Equivalents3%
  • US Government Bonds1%

Contacts

3 of 4
  • Samuel Plotkin

    Financial PlannerCRD 7449679

  • Wendy S. Marsden

    Financial PlannerCRD 6596601

  • Mari Fries

    Investment Adviser RepresentativeCRD 8185401

Unlock 1 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

GREENFIELD, MA

FRANKLIN

Location

GREENFIELD, MA

Headquartered in GREENFIELD, MA, in the Northeast of the United States.

Region
Northeast
County
FRANKLIN
Address
308 Main St
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth