PROACTIVE ADVISORS, LLC
Firm details
- Headquarters
- Lexington, Kentucky
- CRD number
- 147332
- Website
- proactiveadvisors.com
- Custodians
- CHARLES SCHWAB & CO., INC., ALTRUIST FINANCIAL LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Other
- Client types
- HNWI81.18%
- Individuals18.82%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting
Firm profile
FINTRXOverview
Proactive Advisors, LLC is an independent registered investment adviser organized as an LLC that serves primarily individual and family clients. The firm’s advisory scope centers on financial planning and portfolio management for individuals, small businesses and institutional clients, and it also provides pension consulting services. Equity exposure appears to be the backbone of their investment approach—exchange-traded equities and ETFs are the single largest asset class on their books—while alternatives and third‑party funds are available as complementary allocations. The firm uses a mix of fee arrangements (percentage of AUM, hourly, fixed fees and other structures), and the high proportion of non‑discretionary assets suggests many relationships are advisory in nature, with clients retaining final custody and trading authority. Proactive Advisors classifies its asset preference toward equities and typically implements positions using exchange‑listed instruments held at retail custodians. Given the client base and service set, the firm likely combines portfolio management with ongoing financial planning and consultative services rather than acting as a large multi‑state allocator.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities43%
- Investment Grade Corp Bonds18%
- Cash & Cash Equivalents16%
- US Government Bonds15%
- State & Local Bonds3%
Owners & executives
2 of 2LAWRENCE YORK
Founder & Chief Investment OfficerCRD 1264745
Craig Bouvin
Chief Compliance OfficerCRD 7721160
Contacts
1 of 1John York
Investment Advisor RepresentativeCRD 7305948
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Lexington, KY
FAYETTE
Location
Lexington, KY
Headquartered in Lexington, KY, anchoring the Lexington-Fayette--Richmond--Frankfort, KY metro in the South.
- Metro area
- Lexington-Fayette--Richmond--Frankfort, KY
- Region
- South
- County
- FAYETTE
- Address
- 836 Euclid Ave
- Time zone
- CT (UTC-6)
- Office locations
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