PROACTIVE ADVISORS, LLC

RIASEC Registered
Total AUM
$56.8M
Discretionary
$1.2M
2% of AUM
Avg account
$835K
Accounts
68
Employees
4
Advisory reps
3

Firm details

Headquarters
Lexington, Kentucky
CRD number
147332
Custodians
CHARLES SCHWAB & CO., INC., ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • HNWI81.18%
  • Individuals18.82%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Proactive Advisors, LLC is an independent registered investment adviser organized as an LLC that serves primarily individual and family clients. The firm’s advisory scope centers on financial planning and portfolio management for individuals, small businesses and institutional clients, and it also provides pension consulting services. Equity exposure appears to be the backbone of their investment approach—exchange-traded equities and ETFs are the single largest asset class on their books—while alternatives and third‑party funds are available as complementary allocations. The firm uses a mix of fee arrangements (percentage of AUM, hourly, fixed fees and other structures), and the high proportion of non‑discretionary assets suggests many relationships are advisory in nature, with clients retaining final custody and trading authority. Proactive Advisors classifies its asset preference toward equities and typically implements positions using exchange‑listed instruments held at retail custodians. Given the client base and service set, the firm likely combines portfolio management with ongoing financial planning and consultative services rather than acting as a large multi‑state allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 43%, Investment Grade Corp Bonds 18%, Cash & Cash Equivalents 16%, US Government Bonds 15%, State & Local Bonds 3%, Other 3%, Non-Exchange Traded Equities 2%43%
  • Exchange Traded Equities43%
  • Investment Grade Corp Bonds18%
  • Cash & Cash Equivalents16%
  • US Government Bonds15%
  • State & Local Bonds3%

Owners & executives

2 of 2
  • LAWRENCE YORK

    Founder & Chief Investment OfficerCRD 1264745

  • Craig Bouvin

    Chief Compliance OfficerCRD 7721160

Contacts

1 of 1
  • John York

    Investment Advisor RepresentativeCRD 7305948

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

Lexington, KY

FAYETTE

Location

Lexington, KY

Headquartered in Lexington, KY, anchoring the Lexington-Fayette--Richmond--Frankfort, KY metro in the South.

Metro area
Lexington-Fayette--Richmond--Frankfort, KY
Region
South
County
FAYETTE
Address
836 Euclid Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth