MONEYWISE, INC.

RIASEC Registered
Total AUM
$40.4M
Discretionary
$40.4M
100% of AUM
Avg account
$277K
Accounts
146
Employees
1
Advisory reps
1

Firm details

Headquarters
Lexington, Kentucky
CRD number
145043
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI72.1%
  • Individuals27.9%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Moneywise, Inc. is an independent registered investment adviser that focuses on financial planning and portfolio management for individual and family clients. The firm’s activity centers on managing discretionary portfolios across pooled public funds and mutual funds, using a traditional advisory model rather than acting as a capital allocator. Fee arrangements are flexible and include percentage-of-AUM billing alongside hourly and fixed-fee engagements, which supports both ongoing wealth management relationships and project-based planning work. Investment preferences skew toward liquid, manager-run solutions: core exposure appears to be implemented through mutual funds and other public pooled vehicles, supplemented by fixed income instruments and insurance-based products where appropriate. The firm does not identify itself as an active ESG investor and is not set up as a multi-state or pension consultant adviser; its client focus remains individuals and families rather than institutions.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 97%, Exchange Traded Equities 3%97%
  • Public Funds/Mutual Funds97%
  • Exchange Traded Equities3%

Contacts

1 of 1
  • EUGENE CASTLE

    Founder and PresidentCRD 2733633

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Lexington, KY

FAYETTE

Location

Lexington, KY

Headquartered in Lexington, KY, anchoring the Lexington-Fayette--Richmond--Frankfort, KY metro in the South.

Metro area
Lexington-Fayette--Richmond--Frankfort, KY
Region
South
County
FAYETTE
Address
836 Euclid Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth