Principled Wealth Advisors, LLC

RIASEC RegisteredEst. 2026

Total AUM

$252M

Discretionary

$247M

98% of AUM

Avg account

$322K

Accounts

783

Employees

Advisory reps

Firm details

Headquarters: Covington, Kentucky
CRD number: 138143
Registered since: May 26, 2026
Website: principledwealth.net
Custodians: SEI INVESTMENTS DISTRIBUTION CO.
Fee structure: Percentage of AUM, Fixed Fees
Client types: HNWI79.2%
Individuals11.33%
Corporations / Businesses8.33%
Charitable Organizations1.13%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Principled Wealth Advisors, LLC is an independent, individual-owned registered investment adviser that identifies itself as a capital allocator for both individual/family and institutional clients. Its SEC registration is listed for 2026. The firm offers fee arrangements that include a percentage of assets under management and fixed-fee engagements. Core advisory services disclosed include financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selection of other advisers, and pension consulting services. Principled Wealth Advisors also reports being an active ESG investor, which suggests environmental, social and governance considerations are integrated into at least some of its investment and manager-selection processes.