PRINCIPLED WEALTH ADVISORS, LLC

RIASEC RegisteredEst. 2026
Total AUM
$252M
Discretionary
$247M
98% of AUM
Avg account
$322K
Accounts
783
Employees
5
Advisory reps
2

Firm details

Headquarters
COVINGTON, Kentucky
CRD number
138143
Registered since
May 26, 2026
Custodians
SEI INVESTMENTS DISTRIBUTION CO.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI79.2%
  • Individuals11.33%
  • Corporations / Businesses8.33%
  • Charitable Organizations1.13%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Principled Wealth Advisors, LLC is an independent, individual-owned registered investment adviser operating as a limited liability company. The firm serves both individuals and families as well as institutional clients, and functions as a capital allocator that constructs portfolios using external managers where appropriate. Its advisory scope includes financial planning, portfolio management for individuals, small businesses and institutions, pension consulting, and the selection of other advisers. Fee arrangements combine asset-based fees and fixed-fee engagements. The firm identifies as an active ESG investor, which appears to factor into manager selection and fund choices. Principled Wealth Advisors is not indicated as a multi-state adviser in the available data.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 63%, Exchange Traded Equities 24%, Other 4%, Non-Exchange Traded Equities 3%, Cash & Cash Equivalents 3%, State & Local Bonds 2%, US Government Bonds 1%63%
  • Public Funds/Mutual Funds63%
  • Exchange Traded Equities24%
  • Other4%
  • Non-Exchange Traded Equities3%
  • Cash & Cash Equivalents3%

Contacts

2 of 2
  • LUKE MERRY

    Financial AdvisorCRD 6203568

  • JEREME RANSICK

    Partner, Financial AdvisorCRD 4746247

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

COVINGTON, KY

KENTON

Location

COVINGTON, KY

Headquartered in COVINGTON, KY, anchoring the Cincinnati-Wilmington-Maysville, OH-KY-IN metro in the South.

Metro area
Cincinnati-Wilmington-Maysville, OH-KY-IN
Region
South
County
KENTON
Address
100 E Rivercenter Blvd
Time zone
CT (UTC-6)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth