PRINCIPIA WEALTH ADVISORY, LLC
Firm details
- Headquarters
- DALLAS, Texas
- CRD number
- 152678
- Registered since
- December 15, 2022
- Website
- pwadvisory.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI77.33%
- Individuals11.56%
- Charitable Organizations9.78%
- Insurance Companies1.33%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting
Firm profile
FINTRXOverview
Principia Wealth Advisory, LLC is an independent registered investment adviser that provides financial planning and discretionary portfolio management to individuals, families and institutional clients. The firm is structured as a limited liability company and is owned by an individual principal. Its advisory services include comprehensive financial planning, portfolio management for individuals and small businesses, portfolio management for businesses and institutions, and pension consulting services — the ADV lists pension consulting among offered services even though the snapshot does not identify the firm as a designated pension consultant. Fee arrangements are a mix of asset-based fees, hourly charges and fixed-fee engagements. The firm does not describe itself as an active ESG investor and is not identified as a capital allocator; it appears to access external managers for specialized exposures rather than operating as a fund-of-funds sponsor.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds77%
- Exchange Traded Equities12%
- US Government Bonds5%
- Cash & Cash Equivalents5%
- State & Local Bonds1%
Contacts
3 of 4MATT HARRELSON
Investment Adviser RepresentativeCRD 5494198
AARON PLAUTZ
PresidentCRD 5035369
MICHAEL MILLER
Senior Wealth AdvisorCRD 4532677
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 110Active vs passive
$295M in ETFs
95%
$281M
5%
$14.2M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| INVESCO NASDAQ 100 ETF (QQQM) | Invesco | Passive | Large Growth | $162M | 954,798 | 54.77% |
Location
DALLAS, TX
DALLAS
Location
DALLAS, TX
Headquartered in DALLAS, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.
- Metro area
- Dallas-Fort Worth, TX-OK
- Region
- South
- County
- DALLAS
- Address
- 13355 Noel Rd
- Time zone
- CT (UTC-6)
- Office locations
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