PRINCETON WEALTH MANAGEMENT ALLIANCE, LLC

RIASEC Registered
Total AUM
$76.6M
Discretionary
$76.6M
100% of AUM
Avg account
$183K
Accounts
418
Employees
2
Advisory reps
1

Firm details

Headquarters
PRINCETON, New Jersey
CRD number
298614
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Other
Client types
  • HNWI44.95%
  • Individuals25.73%
  • Pension & Profit Sharing Plans19.85%
  • Corporations / Businesses9.48%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Princeton Wealth Management Alliance, LLC is an independent registered investment adviser that positions itself as a capital allocator for individual, family and institutional clients. The firm blends fee-based portfolio management with insurance brokerage services and financial planning. Its advisory scope includes portfolio management for individuals and small businesses, institutional portfolio work, pension consulting and selection of sub‑advisers, plus client education through seminars and workshops. The firm does not identify as an active ESG investor and operates as a single‑state adviser. Investment activity shows a clear tilt toward equities. Exchange‑traded securities form the backbone of client portfolios, and the firm employs both third‑party alternative managers and traditional investment vehicles to construct diversified exposures. Fee arrangements are primarily AUM‑based with other fee structures available for select services.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 80%, Public Funds/Mutual Funds 16%, Cash & Cash Equivalents 4%80%
  • Exchange Traded Equities80%
  • Public Funds/Mutual Funds16%
  • Cash & Cash Equivalents4%

Contacts

1 of 1
  • KEDRICK SACKEY

    Managing DirectorCRD 2438501

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

PRINCETON, NJ

MERCER

Location

PRINCETON, NJ

Headquartered in PRINCETON, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
MERCER
Address
103 Carnegie Ctr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth