Prime Capital Financial
Firm details
- Headquarters
- Overland Park, Kansas
- CRD number
- 288712
- Registered since
- June 23, 2017
- Website
- primefinancial.com
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees, Other
- Client types
- Pension & Profit Sharing Plans45.31%
- HNWI33.17%
- Individuals14.92%
- Pooled Investment Vehicles4.61%
- Corporations / Businesses1.89%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops
Firm profile
FINTRXOverview
Prime Capital Financial is an independent registered investment adviser that has been SEC-registered since 2017. The firm serves both individual/family and institutional clients and operates as a capital allocator, directing client assets into third-party funds as well as public securities. Its service set spans financial planning, discretionary portfolio management for individuals and pooled vehicles, pension consulting and manager selection, and educational workshops. The firm also acts as an insurance broker and provides accounting-related services, and it charges fees through a mix of AUM-based, hourly, fixed, performance-based, and other arrangements. Prime Capital Financial reports an active ESG investment approach and has been named to Barron’s Top 100 RIA list for 2023, 2024, and 2025.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds86%
- Exchange Traded Equities5%
- Investment Grade Corp Bonds3%
- Cash & Cash Equivalents2%
- US Government Bonds1%
Owners & executives
3 of 8
William McGough
Deputy Chief Investment OfficerCRD 5282664

Anthony Woodard
Chief Compliance OfficerCRD 4518053

Ernest Burns
President, CEO and Financial AdvisorCRD 2433296
Contacts
3 of 259
Michael Stolberg
Director of TradingCRD 5678544

Emil Ben-david
Director, Financial PlanningCRD 5723861

Kyle Gaines
Investment Advisor RepresentativeCRD 5727280
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 562Active vs passive
$7.6B in ETFs
79%
$6B
18%
$1.6B
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE S&P 500 ETF (IVV) | BlackRock | Passive | Large Blend | $710M | 927,514 | 9.40% |
Location
Overland Park, KS
Johnson
Location
Overland Park, KS
Headquartered in Overland Park, KS, anchoring the Kansas City-Overland Park-Kansas City, MO-KS metro in the Midwest.
- Metro area
- Kansas City-Overland Park-Kansas City, MO-KS
- Region
- Midwest
- County
- Johnson
- Address
- 6201 College Blvd
- Time zone
- CT (UTC-6)
- Office locations
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