PRIME CAPITAL FINANCIAL

RIASEC RegisteredEst. 2017

Total AUM

$39.1B

Discretionary

$19.6B

50% of AUM

Avg account

$707K

Accounts

55,376

Employees

460

Advisory reps

258

Firm details

Headquarters: OVERLAND PARK, Kansas
CRD number: 288712
Registered since: June 23, 2017
Website: primefinancial.com
Custodians: FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees, Other
Client types: Pension & Profit Sharing Plans45.31%
HNWI33.17%
Individuals14.92%
Pooled Investment Vehicles4.61%
Corporations / Businesses1.89%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Prime Capital Financial is an independent registered investment adviser structured as an LLC and registered with the SEC since 2017. The firm serves both individual/family and institutional clients and positions itself as a capital allocator that sources and directs third‑party managers. Its advisory services include financial planning, portfolio management for individuals, pooled vehicles and institutions, pension consulting and adviser selection, plus educational seminars. The firm also operates as an insurance broker and provides accounting-related services. Fee arrangements are varied (percentage of AUM, hourly, fixed, performance‑based and other structures). Prime Capital Financial identifies as an active ESG investor and has been named to Barron’s Top 100 RIA Firms for 2023, 2024 and 2025.