Prime Capital Financial

RIASEC RegisteredEst. 2017

Total AUM

$39.1B

Discretionary

$19.6B

50% of AUM

Avg account

$707K

Accounts

55,376

Employees

460

Advisory reps

261

Firm details

Headquarters: Overland Park, Kansas
CRD number: 288712
Registered since: June 23, 2017
Website: primefinancial.com
Custodians: FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees, Other
Client types: Pension & Profit Sharing Plans45.31%
HNWI33.17%
Individuals14.92%
Pooled Investment Vehicles4.61%
Corporations / Businesses1.89%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Prime Capital Financial is an independent registered investment adviser organized as an LLC and SEC-registered since 2017. The firm acts as a capital allocator for both individuals/families and institutional clients, offering a broad advisory mix that includes financial planning, portfolio management for individuals, businesses and pooled vehicles, pension consulting support, selection of other advisers, and educational workshops. It also operates as an insurance broker and provides accounting-related services. Prime Capital Financial reports that it is an active ESG investor and uses multiple fee models—percentage of AUM, hourly and fixed fees, and performance-based arrangements. The firm has been named to Barron’s Top 100 RIA Firms list for 2023, 2024 and 2025.