POEHLING CAPITAL MANAGEMENT, INC.

RIASEC RegisteredEst. 2004

Total AUM

$591M

Discretionary

$591M

100% of AUM

Avg account

$397K

Accounts

1,489

Employees

Advisory reps

Firm details

Headquarters: MADISON, Wisconsin
CRD number: 131668
Registered since: May 27, 2004
Website: www.poehlingcapital.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Commissions
Client types: HNWI73.95%
Individuals22.13%
Corporations / Businesses2.7%
Charitable Organizations1.23%
Services: Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Poehling Capital Management, Inc. is an independent RIA and capital allocator that has been operating since 2004. The firm serves both individual and family clients as well as institutional accounts, offering financial planning, portfolio management for individuals and small businesses, and selection of outside advisors. It also operates as an insurance broker, and its fee model is a hybrid mix of percentage-of-AUM fees, hourly charges and commission-based arrangements. Poehling has been recognized in the industry — it was named a Top RIA Firms by FA Magazine in 2020. Investment positioning leans strongly toward public equities: the firm’s filings show a clear preference for exchange‑traded stocks and ETFs and a portfolio construction approach that combines concentrated public equity positions with allocations to third‑party managers. Poehling acts as a manager-of-managers when appropriate, placing client capital with outside hedge funds and other external managers to gain access to strategies they do not run internally.