Plus Group Wealth Advisors, LLC

RIASEC RegisteredEst. 2025
Total AUM
$159M
Discretionary
$159M
100% of AUM
Avg account
$151K
Accounts
1,050
Employees
4
Advisory reps
4

Firm details

Headquarters
Belgium, Wisconsin
CRD number
300714
Registered since
March 4, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Other
Client types
  • Individuals68.89%
  • HNWI28.24%
  • Charitable Organizations1.72%
  • Corporations / Businesses1.16%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Plus Group Wealth Advisors, LLC is an independent registered investment adviser organized as an LLC and SEC-registered in 2025. The firm is individually owned and serves both individual & family clients as well as institutional clients. Core advisory services include financial planning, portfolio management for individuals and small businesses, and pension consulting. Its fee model is blended: asset-based fees (percentage of AUM) are used alongside hourly charges and other fee arrangements. The firm does not market itself as an active ESG investor and is not designated as a multi-state adviser or a capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 82%, Cash & Cash Equivalents 9%, Exchange Traded Equities 8%, Other 1%82%
  • Public Funds/Mutual Funds82%
  • Cash & Cash Equivalents9%
  • Exchange Traded Equities8%
  • Other1%

Contacts

3 of 4
  • Jay Lauer

    Jay Lauer

    Financial AdvisorCRD 2735098

  • Matthew Dirkse

    Matthew Dirkse

    Financial AdvisorCRD 8155128

  • Thomas Volkmann

    Thomas Volkmann

    Financial AdvisorCRD 7779733

Unlock 1 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 46

Active vs passive

$126M in ETFs

Passive

81%

$102M

Active

17%

$24M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO QQQ TRUST SERIES 1 (QQQ)InvescoPassiveLarge Growth$12.1M16,4589.60%

Location

Primary office

Belgium, WI

Ozaukee

Location

Belgium, WI

Headquartered in Belgium, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
Ozaukee
Address
680 Main St
Time zone
CT (UTC-6)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth