MCKINLEY MONEY, LLC
Firm details
- Headquarters
- EAU CLAIRE, Wisconsin
- CRD number
- 145571
- Registered since
- March 10, 2025
- Website
- www.onyourmoney.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges
- Client types
- HNWI68.75%
- Individuals31.25%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Mckinley Money, LLC is an independent registered investment adviser focused on serving individuals, families and small-business owners with financial planning and portfolio management. The firm operates as a limited liability company with individual ownership and structures client billing through a mix of percentage-of-assets-under-management fees and hourly charges. Mckinley Money is not positioned as a capital allocator; its advisory activities center on bespoke planning and discretionary portfolio oversight for private clients rather than institutional mandates. Investment activity emphasizes traditional pooled vehicles and fixed income, with explicit use of alternative fund managers alongside core mutual fund and insured-product allocations. The firm does not identify as an active ESG investor and is not registered as a multi-state adviser. Its practice model is consistent with a boutique RIA that blends managed discretionary strategies with planning engagements for a relatively small client base.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Other50%
- US Government Bonds20%
- Public Funds/Mutual Funds20%
- Exchange Traded Equities5%
- Cash & Cash Equivalents5%
Contacts
2 of 2DUNCAN MCKINLEY
Financial AdvisorCRD 8041013
KEVIN MCKINLEY
Managing MemberCRD 1177018
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
EAU CLAIRE, WI
EAU CLAIRE
Location
EAU CLAIRE, WI
Headquartered in EAU CLAIRE, WI, anchoring the Eau Claire-Menomonie, WI metro in the Midwest.
- Metro area
- Eau Claire-Menomonie, WI
- Region
- Midwest
- County
- EAU CLAIRE
- Address
- N3579 1010th St
- Time zone
- CT (UTC-6)
- Office locations
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