MCKINLEY MONEY, LLC

RIASEC RegisteredEst. 2025
Total AUM
$164M
Discretionary
$147M
90% of AUM
Avg account
$285K
Accounts
574
Employees
3
Advisory reps
2

Firm details

Headquarters
EAU CLAIRE, Wisconsin
CRD number
145571
Registered since
March 10, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI68.75%
  • Individuals31.25%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Mckinley Money, LLC is an independent registered investment adviser focused on serving individuals, families and small-business owners with financial planning and portfolio management. The firm operates as a limited liability company with individual ownership and structures client billing through a mix of percentage-of-assets-under-management fees and hourly charges. Mckinley Money is not positioned as a capital allocator; its advisory activities center on bespoke planning and discretionary portfolio oversight for private clients rather than institutional mandates. Investment activity emphasizes traditional pooled vehicles and fixed income, with explicit use of alternative fund managers alongside core mutual fund and insured-product allocations. The firm does not identify as an active ESG investor and is not registered as a multi-state adviser. Its practice model is consistent with a boutique RIA that blends managed discretionary strategies with planning engagements for a relatively small client base.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Other 50%, US Government Bonds 20%, Public Funds/Mutual Funds 20%, Exchange Traded Equities 5%, Cash & Cash Equivalents 5%50%
  • Other50%
  • US Government Bonds20%
  • Public Funds/Mutual Funds20%
  • Exchange Traded Equities5%
  • Cash & Cash Equivalents5%

Contacts

2 of 2
  • DUNCAN MCKINLEY

    Financial AdvisorCRD 8041013

  • KEVIN MCKINLEY

    Managing MemberCRD 1177018

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

EAU CLAIRE, WI

EAU CLAIRE

Location

EAU CLAIRE, WI

Headquartered in EAU CLAIRE, WI, anchoring the Eau Claire-Menomonie, WI metro in the Midwest.

Metro area
Eau Claire-Menomonie, WI
Region
Midwest
County
EAU CLAIRE
Address
N3579 1010th St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth