Platt Investment Counsel, LLC
Firm details
- Headquarters
- ,
- CRD number
- 118737
- Registered since
- April 12, 2018
- Website
- www.plattinvestment.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI76.02%
- Individuals17.47%
- Charitable Organizations6.51%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Platt Investment Counsel, LLC is an independent registered investment adviser that manages portfolios primarily for individuals, families and institutional clients under a percentage-of-AUM fee model. The firm’s filings indicate a strong tilt toward publicly traded pooled vehicles—mutual funds and ETFs—rather than direct-stock-heavy or alternative-heavy strategies. Its advisory services include financial planning and portfolio management for individuals, small businesses and institutions, and all of the reported assets are managed on a discretionary basis. The public-asset mix and custodial footprint suggest a core-orientation toward efficient, fund-based portfolio construction with ESG exposure incorporated through at least one large passive ETF position.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds94%
- Cash & Cash Equivalents5%
- Exchange Traded Equities1%
Contacts
1 of 1Peter Platt
President and Portfolio ManagerCRD 2275710
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 10Active vs passive
$129M in ETFs
100%
$129M
0%
$0
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD ESG US STOCK ETF (ESGV) | Vanguard | Passive | Large Blend | $39M | 347,214 | 30.24% |
Location
, null
Location
, null
Headquartered in , null.
- Office locations
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