Platt Investment Counsel, LLC

RIASEC RegisteredEst. 2018
Total AUM
$154M
Discretionary
$154M
100% of AUM
Avg account
$402K
Accounts
382
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
118737
Registered since
April 12, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI76.02%
  • Individuals17.47%
  • Charitable Organizations6.51%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Platt Investment Counsel, LLC is an independent registered investment adviser that manages portfolios primarily for individuals, families and institutional clients under a percentage-of-AUM fee model. The firm’s filings indicate a strong tilt toward publicly traded pooled vehicles—mutual funds and ETFs—rather than direct-stock-heavy or alternative-heavy strategies. Its advisory services include financial planning and portfolio management for individuals, small businesses and institutions, and all of the reported assets are managed on a discretionary basis. The public-asset mix and custodial footprint suggest a core-orientation toward efficient, fund-based portfolio construction with ESG exposure incorporated through at least one large passive ETF position.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 94%, Cash & Cash Equivalents 5%, Exchange Traded Equities 1%94%
  • Public Funds/Mutual Funds94%
  • Cash & Cash Equivalents5%
  • Exchange Traded Equities1%

Contacts

1 of 1
  • Peter Platt

    Peter Platt

    President and Portfolio ManagerCRD 2275710

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 10

Active vs passive

$129M in ETFs

Passive

100%

$129M

Active

0%

$0

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD ESG US STOCK ETF (ESGV)VanguardPassiveLarge Blend$39M347,21430.24%

Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth