Platt Investment Counsel, LLC

RIASEC RegisteredEst. 2018
Total AUM
$154M
Discretionary
$154M
100% of AUM
Avg account
$402K
Accounts
382
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
118737
Registered since
April 12, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI76.02%
  • Individuals17.47%
  • Charitable Organizations6.51%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Platt Investment Counsel, LLC is an independent registered investment adviser organized as an LLC and SEC-registered since 2018. The firm charges fees based on assets under management and serves both individual/family clients and institutional accounts. Its advisory services focus on financial planning and discretionary portfolio management for individuals, small businesses, and businesses or institutions. The firm is not identified as a capital allocator, pension consultant, related adviser, or an active ESG investor in the regulatory snapshot.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 94%, Cash & Cash Equivalents 5%, Exchange Traded Equities 1%94%
  • Public Funds/Mutual Funds94%
  • Cash & Cash Equivalents5%
  • Exchange Traded Equities1%

Contacts

1 of 1
  • Peter Platt

    Peter Platt

    President and Portfolio ManagerCRD 2275710

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 10

Active vs passive

$148M in ETFs

Passive

100%

$148M

Active

0%

$0

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD ESG US STOCK ETF (ESGV)VanguardPassiveLarge Blend$46.1M348,83131.26%

Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth