Pinnacle Advisors

RIASEC RegisteredEst. 1996
Total AUM
$2.1B
Discretionary
$2.1B
99% of AUM
Avg account
$535K
Accounts
3,994
Employees
35
Advisory reps
20

Firm details

Headquarters
Mansfield, Ohio
CRD number
106817
Registered since
May 30, 1996
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI90.43%
  • Individuals7.46%
  • Corporations / Businesses1.06%
  • Charitable Organizations0.58%
  • Pension & Profit Sharing Plans0.47%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Pinnacle Advisors is an independent registered investment adviser that has operated since 1996. The firm is privately owned (a mix of a domestic entity and individual ownership) and positions itself as a multi-service wealth manager and capital allocator for individuals, families and institutional clients. Core advisory offerings include financial planning, discretionary portfolio management for individuals and small businesses, portfolio management for businesses and institutions, pension consulting and selection of third‑party advisers. Fee arrangements are flexible and include percentage-of-AUM billing as well as hourly and fixed-fee engagements. The firm identifies as an active ESG investor and also acts as a capital allocator to external managers for alternative strategies. Pinnacle maintains industry relationships with accountants and law firms that support its advisory work. Notable recognitions include placements on Financial Times’ Top 300 RIA Firms (2020), FA Magazine’s Top RIA Firms (2020) and CNBC’s Top 100 Financial Advisory Firms (2025).

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 78%, Exchange Traded Equities 13%, State & Local Bonds 6%, Cash & Cash Equivalents 2%, US Government Bonds 1%, Investment Grade Corp Bonds 1%78%
  • Public Funds/Mutual Funds78%
  • Exchange Traded Equities13%
  • State & Local Bonds6%
  • Cash & Cash Equivalents2%
  • US Government Bonds1%

Owners & executives

3 of 4
  • Jennifer Henderson

    Jennifer Henderson

    COO & CFOCRD 2526343

  • Keith Heichel

    Keith Heichel

    President, CEOCRD 2058597

  • Scott Heichel

    Scott Heichel

    Chief Investment OfficerCRD 6214510

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Contacts

3 of 16
  • Anthony Gigliotti

    Anthony Gigliotti

    Financial AdvisorCRD 5447463

  • Blake Rudolph

    Blake Rudolph

    Associate Wealth ManagerCRD 7242855

  • Alex Kulka

    Alex Kulka

    Associate Wealth ManagerCRD 5828402

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 469

Active vs passive

$767M in ETFs

Passive

88%

$678M

Active

8%

$89M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 600(TM) SMALL CAP ETF (SPSM)State StreetPassiveSmall Blend$111M1,920,70614.44%

Location

Primary office

Mansfield, OH

Richland

Location

Mansfield, OH

Headquartered in Mansfield, OH, anchoring the Mansfield-Ashland-Bucyrus, OH metro in the Midwest.

Metro area
Mansfield-Ashland-Bucyrus, OH
Region
Midwest
County
Richland
Address
6 W 3rd St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth