Pinnacle Advisors

RIASEC RegisteredEst. 1996
Total AUM
$2.1B
Discretionary
$2.1B
99% of AUM
Avg account
$535K
Accounts
3,994
Employees
35
Advisory reps
19

Firm details

Headquarters
Mansfield, Ohio
CRD number
106817
Registered since
May 30, 1996
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI90.43%
  • Individuals7.46%
  • Corporations / Businesses1.06%
  • Charitable Organizations0.58%
  • Pension & Profit Sharing Plans0.47%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Pinnacle Advisors is an independent registered investment advisor organized as a corporation and SEC-registered since 1996. The firm serves both individuals/families and institutional clients and operates as a capital allocator, sourcing third-party managers alongside running in‑house portfolio management. Core advisory services include financial planning, discretionary portfolio management for individuals and small businesses, institutional/business portfolio management, pension consulting, and selection of other advisers. The firm charges fees by percentage of AUM as well as hourly and fixed-fee arrangements and indicates active incorporation of ESG considerations into its investment process. Pinnacle Advisors has been recognized in industry rankings, including placement on Financial Times’ Top 300 RIA Firms (2020), FA Magazine’s Top RIA Firms (2020), and CNBC’s Top 100 Financial Advisory Firms (2025). The firm lists professional affiliations with accounting and law firms to support client service and trustee/advice work.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 78%, Exchange Traded Equities 13%, State & Local Bonds 6%, Cash & Cash Equivalents 2%, US Government Bonds 1%, Investment Grade Corp Bonds 1%78%
  • Public Funds/Mutual Funds78%
  • Exchange Traded Equities13%
  • State & Local Bonds6%
  • Cash & Cash Equivalents2%
  • US Government Bonds1%

Owners & executives

3 of 4
  • Jennifer Henderson

    Jennifer Henderson

    COO & CFOCRD 2526343

  • Keith Heichel

    Keith Heichel

    President, CEOCRD 2058597

  • Scott Heichel

    Scott Heichel

    Chief Investment OfficerCRD 6214510

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Contacts

3 of 15
  • Anthony Gigliotti

    Anthony Gigliotti

    Financial AdvisorCRD 5447463

  • Blake Rudolph

    Blake Rudolph

    Associate Wealth ManagerCRD 7242855

  • Alex Kulka

    Alex Kulka

    Associate Wealth ManagerCRD 5828402

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 444

Active vs passive

$702M in ETFs

Passive

88%

$619M

Active

8%

$83.6M

ETFProviderStyleCategoryValueShares% of portfolio
VANECK IG FLOATING RATE ETF (FLTR)VanEckPassiveUltrashort Bond$102M4,019,41814.58%

Location

Primary office

Mansfield, OH

Richland

Location

Mansfield, OH

Headquartered in Mansfield, OH, anchoring the Mansfield-Ashland-Bucyrus, OH metro in the Midwest.

Metro area
Mansfield-Ashland-Bucyrus, OH
Region
Midwest
County
Richland
Address
6 W 3rd St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth