PINNACLE ADVISORS

RIASEC RegisteredEst. 1996
Total AUM
$2.1B
Discretionary
$2.1B
99% of AUM
Avg account
$535K
Accounts
3,994
Employees
35
Advisory reps
20

Firm details

Headquarters
MANSFIELD, Ohio
CRD number
106817
Registered since
May 30, 1996
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI90.43%
  • Individuals7.46%
  • Corporations / Businesses1.06%
  • Charitable Organizations0.58%
  • Pension & Profit Sharing Plans0.47%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Pinnacle Advisors is an independent registered investment adviser that has been SEC-registered since 1996. The firm acts as a capital allocator and provides a mix of portfolio management and financial planning services to individual, family and institutional clients. Compensation is flexible: the firm charges percentage-of-AUM fees and also uses hourly and fixed-fee arrangements. Its advisory scope covers portfolio management for individuals, small businesses and institutions, pension consulting, and selection of outside advisers. Pinnacle identifies as an active ESG investor and maintains relationships with professional service firms such as accountants and law firms. The firm has been included on several industry lists, including Financial Times’ Top 300 RIA Firms (2020), FA Magazine’s Top RIA Firms (2020) and CNBC’s Top 100 Financial Advisory Firms (2025).

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 78%, Exchange Traded Equities 13%, State & Local Bonds 6%, Cash & Cash Equivalents 2%, US Government Bonds 1%, Investment Grade Corp Bonds 1%78%
  • Public Funds/Mutual Funds78%
  • Exchange Traded Equities13%
  • State & Local Bonds6%
  • Cash & Cash Equivalents2%
  • US Government Bonds1%

Owners & executives

3 of 4
  • JENNIFER HENDERSON

    COO & CFOCRD 2526343

  • KEITH HEICHEL

    President, CEOCRD 2058597

  • SCOTT HEICHEL

    Chief Investment OfficerCRD 6214510

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Contacts

3 of 16
  • Anthony Gigliotti

    Financial AdvisorCRD 5447463

  • Blake Rudolph

    Associate Wealth ManagerCRD 7242855

  • ALEX KULKA

    Associate Wealth ManagerCRD 5828402

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 444

Active vs passive

$702M in ETFs

Passive

88%

$619M

Active

8%

$83.6M

ETFProviderStyleCategoryValueShares% of portfolio
VANECK IG FLOATING RATE ETF (FLTR)VanEckPassiveUltrashort Bond$102M4,019,41814.58%

Location

Primary office

MANSFIELD, OH

RICHLAND

Location

MANSFIELD, OH

Headquartered in MANSFIELD, OH, anchoring the Mansfield-Ashland-Bucyrus, OH metro in the Midwest.

Metro area
Mansfield-Ashland-Bucyrus, OH
Region
Midwest
County
RICHLAND
Address
6 W 3rd St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth