PENINSULA ASSET MANAGEMENT INC

RIASEC RegisteredEst. 1982
Total AUM
$284M
Discretionary
$280M
99% of AUM
Avg account
$1.5M
Accounts
190
Employees
4
Advisory reps
3

Firm details

Headquarters
BRADENTON, Florida
CRD number
108600
Registered since
April 27, 1982
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI79.08%
  • Individuals19.12%
  • Charitable Organizations1.73%
  • Pension & Profit Sharing Plans0.07%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Peninsula Asset Management Inc. is a privately owned advisory firm that focuses on portfolio management for individuals and small businesses. The firm is structured as a corporation, has been SEC-registered since 1982, and bills clients on a percentage-of-AUM basis. Peninsula does not position itself as a capital allocator or a pension consultant, and it does not report active ESG investing or multi-state adviser status. Its client base is concentrated in individual and family relationships rather than institutional mandates.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, US Government Bonds 16%, Public Funds/Mutual Funds 14%, Cash & Cash Equivalents 6%, Investment Grade Corp Bonds 4%60%
  • Exchange Traded Equities60%
  • US Government Bonds16%
  • Public Funds/Mutual Funds14%
  • Cash & Cash Equivalents6%
  • Investment Grade Corp Bonds4%

Contacts

3 of 3
  • DANIEL CHAPPIE

    Senior Vice PresidentCRD 1487573

  • BRIAN MILLER

    Investment Advisor RepresentativeCRD 1702414

  • WILLIAM MIDDLEBROOKS

    PresidentCRD 1121285

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 8

Active vs passive

$39.2M in ETFs

Passive

100%

$39.2M

Active

0%

$0

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P MID-CAP ETF (IJH)BlackRockPassiveMid Cap Blend$21M311,37053.63%

Location

Primary office

BRADENTON, FL

MANATEE

Location

BRADENTON, FL

Headquartered in BRADENTON, FL, anchoring the North Port-Sarasota, FL metro in the South.

Metro area
North Port-Sarasota, FL
Region
South
County
MANATEE
Address
1001 3rd Ave W
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth