Peak Financial Advisors

RIASEC RegisteredEst. 2001
Total AUM
$269M
Discretionary
$267M
99% of AUM
Avg account
$657K
Accounts
409
Employees
3
Advisory reps
3

Firm details

Headquarters
Denver, Colorado
CRD number
115207
Registered since
September 10, 2001
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI90.28%
  • Individuals7.5%
  • Charitable Organizations1.73%
  • Corporations / Businesses0.49%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Peak Financial Advisors is an independent, SEC-registered RIA organized as an LLC and operating since 2001. The firm functions as a capital allocator for individual and family clients as well as institutional accounts, offering financial planning, portfolio management for individuals and small businesses, and selection of third‑party advisers. Its revenue model combines asset‑based fees with fixed fees, and the firm also lists accounting among its business activities. Peak Financial Advisors describes itself as an active ESG investor and was recognized by FA Magazine as a Top RIA Firm in 2020.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 44%, Exchange Traded Equities 42%, US Government Bonds 5%, Cash & Cash Equivalents 4%, State & Local Bonds 2%, Investment Grade Corp Bonds 2%, Non-Investment Grade Corp Bonds 1%44%
  • Public Funds/Mutual Funds44%
  • Exchange Traded Equities42%
  • US Government Bonds5%
  • Cash & Cash Equivalents4%
  • State & Local Bonds2%

Owners & executives

2 of 2
  • Brian Sells

    Brian Sells

    CIO and Managing PartnerCRD 2617524

  • Lorraine Haverley

    Chief Compliance OfficerCRD 5029415

Contacts

1 of 1
  • Debbie Freeman

    Debbie Freeman

    Partner and Director of Financial PlanningCRD 5756376

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

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Awards

FINTRX

ETF holdings

1 of 26

Active vs passive

$143M in ETFs

Passive

50%

$72M

Active

24%

$70.9M

ETFProviderStyleCategoryValueShares% of portfolio
TCW FLEXIBLE INCOME ETF (FLXR)$34.9M889,79624.41%

Location

Primary office

Denver, CO

Denver

Location

Denver, CO

Headquartered in Denver, CO, anchoring the Denver-Aurora, CO metro in the West.

Metro area
Denver-Aurora, CO
Region
West
County
Denver
Address
155 S Madison St
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth