Peak Financial Advisors
Firm details
- Headquarters
- Denver, Colorado
- CRD number
- 115207
- Registered since
- September 10, 2001
- Website
- www.peakfinancial.net
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI90.28%
- Individuals7.5%
- Charitable Organizations1.73%
- Corporations / Businesses0.49%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Peak Financial Advisors is an independent registered investment adviser set up as an LLC and registered with the SEC since 2001. The firm serves individual, family and institutional clients and functions as a capital allocator that selects third‑party managers on behalf of clients. Its advisory services emphasize financial planning, portfolio management for individuals and small businesses, and the selection of other advisers; the firm also lists accounting among its business activities. Fee arrangements include both a percentage of assets under management and fixed fees. Peak Financial Advisors identifies as an active ESG investor and is not registered as a multi‑state adviser. The firm was recognized on FA Magazine’s Top RIA Firms list in 2020.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds44%
- Exchange Traded Equities42%
- US Government Bonds5%
- Cash & Cash Equivalents4%
- State & Local Bonds2%
Owners & executives
2 of 2Lorraine Haverley
Chief Compliance OfficerCRD 5029415

Brian Sells
CIO and Managing PartnerCRD 2617524
Contacts
1 of 1
Debbie Freeman
Partner and Director of Financial PlanningCRD 5756376
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 26Active vs passive
$143M in ETFs
50%
$72M
24%
$70.9M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| TCW FLEXIBLE INCOME ETF (FLXR) | $34.9M | 889,796 | 24.41% |
Location
Denver, CO
Denver
Location
Denver, CO
Headquartered in Denver, CO, anchoring the Denver-Aurora, CO metro in the West.
- Metro area
- Denver-Aurora, CO
- Region
- West
- County
- Denver
- Address
- 155 S Madison St
- Time zone
- MT (UTC-7)
- Office locations
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