Pacific United Planning, Inc.

RIASEC Registered
Total AUM
$26.5M
Discretionary
$26.5M
100% of AUM
Avg account
$252K
Accounts
105
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
283091
Custodians
CHARLES SCHWAB & CO., INC., MATRIX SECURITIES, INC., UNION BANK TRUST COMPANY
Fee structure
Percentage of AUM, Fixed Fees, Other
Client types
  • Individuals63.84%
  • HNWI35.7%
  • Corporations / Businesses0.46%
Services
Financial PlanningPortfolio Management for IndividualsPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Pacific United Planning, Inc. is a small independent registered investment adviser operating as a corporation and owned by an individual. The firm serves both individual and family clients as well as select institutional or small-business relationships. Its advisory activities center on financial planning, portfolio management for individuals and small businesses, along with client education through newsletters and seminars. Investment practice centers on publicly offered pooled vehicles—mutual funds form the backbone of client portfolios—while the firm supplements allocations with third‑party alternative managers in areas such as real estate, commodities, private credit and oil & gas. Fee arrangements include assets‑under‑management percentages, fixed fees and other negotiated structures. The adviser is not positioned as an active ESG investor and is not registered as a multi‑state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 80%, Exchange Traded Equities 16%, Cash & Cash Equivalents 4%80%
  • Public Funds/Mutual Funds80%
  • Exchange Traded Equities16%
  • Cash & Cash Equivalents4%

Owners & executives

1 of 1
  • David Yu

    David Yu

    Founder and CEOCRD 5428447

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth