PACIFIC SUN FINANCIAL CORP

RIASEC RegisteredEst. 2016
Total AUM
$290M
Discretionary
$290M
100% of AUM
Avg account
$330K
Accounts
879
Employees
4
Advisory reps
3

Firm details

Headquarters
Los Angeles, California
CRD number
284286
Registered since
July 5, 2016
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI82.41%
  • Individuals17.59%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Pacific Sun Financial Corp is a small, SEC-registered advisory firm organized as a corporation and owned by an individual. Registered since 2016, the firm focuses on fee-based portfolio management for individuals, small businesses and business or institutional clients. Its stated client base is individual and family investors and it charges fees as a percentage of assets under management. The firm is not positioned as a capital allocator, does not identify as an active ESG investor, and is not registered as a multi-state adviser. Advisory work centers on discretionary portfolio management. The firm lists an affiliation with a law firm, which may reflect professional or referral relationships rather than broader institutional distribution channels.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 78%, US Government Bonds 18%, Cash & Cash Equivalents 2%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%78%
  • Exchange Traded Equities78%
  • US Government Bonds18%
  • Cash & Cash Equivalents2%
  • State & Local Bonds1%
  • Investment Grade Corp Bonds1%

Contacts

3 of 3
  • MITCHELL FISHER

    PresidentCRD 869469

  • RYAN FISHER

    Vice PresidentCRD 6467206

  • Robert Hearn

    DirectorCRD 7778471

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 217

Active vs passive

$238M in ETFs

Passive

97%

$231M

Active

1%

$6.7M

ETFProviderStyleCategoryValueShares% of portfolio
FIRST TRUST DOW JONES INTERNET INDEX FUND (FDN)First TrustPassiveTechnology$6.7M28,6532.82%

Location

Primary office

Los Angeles, CA

LOS ANGELES

Location

Los Angeles, CA

Headquartered in Los Angeles, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
LOS ANGELES
Address
10940 Wilshire Blvd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth