Onward Advisors LLC

RIASEC Registered
Total AUM
$2.5M
Discretionary
$2.5M
100% of AUM
Avg account
$1.3M
Accounts
2
Employees
5
Advisory reps
5

Firm details

Headquarters
Pasadena, California
CRD number
316214
Registered since
October 11, 2022
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Onward Advisors LLC is an SEC-registered investment adviser (registered in 2022) organized as a limited liability company. The firm provides financial planning and portfolio management services targeted at individuals and small businesses. Its billing options include percentage-of-AUM fees as well as hourly and fixed-fee arrangements. The adviser is identified as a related adviser and lists ownership by a combination of a domestic entity and an individual. It does not identify as an active ESG investor and is not flagged as a multi-state adviser. The firm maintains a range of industry relationships and affiliations beyond pure advisory work, including links to broker‑dealer activity and roles such as other investment adviser, registered security-based swap dealer, futures commission merchant, and an insurance company connection. The firm’s ADV indicates it does not serve as a broad capital allocator or pension consultant.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Cash & Cash Equivalents 50%, Public Funds/Mutual Funds 48%, Exchange Traded Equities 2%50%
  • Cash & Cash Equivalents50%
  • Public Funds/Mutual Funds48%
  • Exchange Traded Equities2%

Owners & executives

2 of 2
  • Stephen Stroup

    Stephen Stroup

    SVP, COOCRD 2868302

  • Erin Preston

    Erin Preston

    Chief Compliance OfficerCRD 5314250

Contacts

3 of 3
  • Robert Limmer

    Robert Limmer

    PrincipalCRD 1445011

  • Edward Zubow

    Edward Zubow

    Financial AdvisorCRD 2233925

  • Christopher Mone

    Christopher Mone

    Executive Vice President, Head of Wealth ManagementCRD 2401952

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Pasadena, CA

Los Angeles

Location

Pasadena, CA

Headquartered in Pasadena, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
Los Angeles
Address
225 S Lake Ave
Time zone
PT (UTC-8)
Office locations

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