Onward Advisors LLC
Firm details
- Headquarters
- Pasadena, California
- CRD number
- 316214
- Registered since
- October 11, 2022
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Onward Advisors LLC is a limited liability company that registered with the SEC in 2022 and focuses on advisory work for individuals and small businesses. Its primary offerings are financial planning and portfolio management; the firm charges clients using a mix of asset-based fees, hourly billing, and fixed-fee engagements. Ownership is a combination of a domestic entity and an individual, and the firm indicates an affiliation with another adviser. Onward does not identify as a capital allocator and does not flag ESG integration as part of its investment approach. It is not set up as a multi-state adviser. The firm lists several industry linkages—broker-dealer activity, affiliation with another investment adviser, registration as a security-based swap dealer, futures commission merchant connections, and ties to an insurance company—which suggests a broader corporate footprint or related entities that provide transactional, derivatives, and insurance capabilities alongside its advisory services.
Assets & Accounts
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Owners & executives
2 of 2
Erin Preston
Chief Compliance OfficerCRD 5314250

Stephen Stroup
SVP, COOCRD 2868302
Contacts
3 of 3Edward Zubow
Financial AdvisorCRD 2233925

Christopher Mone
Executive Vice President, Head of Wealth ManagementCRD 2401952

Robert Limmer
PrincipalCRD 1445011
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Pasadena, CA
Los Angeles
Location
Pasadena, CA
Headquartered in Pasadena, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- Los Angeles
- Address
- 225 S Lake Ave
- Time zone
- PT (UTC-8)
- Office locations
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