NORTHPOINTE INVESTMENT ADVISORY, LLC

RIASEC Registered
Total AUM
$75.4M
Discretionary
$45.2M
60% of AUM
Avg account
$412K
Accounts
183
Employees
1
Advisory reps
1

Firm details

Headquarters
SAINT JOSEPH, Michigan
CRD number
170850
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Individuals79.06%
  • HNWI20.94%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Northpointe Investment Advisory, LLC is a boutique advisory firm that focuses on portfolio management for individual and small business clients. The firm runs a predominantly equity-oriented practice, with a clear preference for exchange-traded equities and a fee model based on a percentage of assets under management. Alongside its core equity allocations, Northpointe directs capital into a limited set of alternative strategies — specifically real estate, commodities and oil & gas — using third-party managers to access those markets. The firm reports an insurance company affiliation and is not positioned as an ESG-focused or multi-state adviser. Service delivery mixes discretionary mandates with non-discretionary relationships, allowing clients flexibility in how much authority they delegate. Northpointe also incorporates annuities and mutual funds into client solutions, consistent with its insurance linkage and a client base that values income, risk management and straightforward diversification.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 90%, US Government Bonds 5%, Cash & Cash Equivalents 5%90%
  • Exchange Traded Equities90%
  • US Government Bonds5%
  • Cash & Cash Equivalents5%

Owners & executives

1 of 1
  • DAVID RIETH

    Chief Compliance OfficerCRD 1338226

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SAINT JOSEPH, MI

BERRIEN

Location

SAINT JOSEPH, MI

Headquartered in SAINT JOSEPH, MI, anchoring the South Bend-Elkhart-Mishawaka, IN-MI metro in the Midwest.

Metro area
South Bend-Elkhart-Mishawaka, IN-MI
Region
Midwest
County
BERRIEN
Address
1101 Broad St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth