Nicholas Co Inc

RIASEC RegisteredEst. 1968
Total AUM
$6.1B
Discretionary
$6.1B
100% of AUM
Avg account
$467M
Accounts
13
Employees
16
Advisory reps
8

Firm details

Headquarters
Milwaukee, Wisconsin
CRD number
108347
Registered since
January 8, 1968
Custodians
JOHNSON BANK, J.P. MORGAN SECURITIES INC., WELLS FARGO ADVISORS FINANCIAL NETWORK, LLC, CHARLES SCHWAB & CO., INC., ROBERT W. BAIRD & CO. INCORPORATED
Fee structure
Percentage of AUM, Performance Based Fees
Client types
  • Investment Companies99.35%
  • Charitable Organizations0.32%
  • Corporations / Businesses0.2%
  • HNWI0.13%
Services
Portfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Nicholas Co Inc is a privately owned corporation that has been SEC-registered since 1968 and serves both individual/family and institutional clients. The firm acts as a portfolio manager across households, small businesses, investment companies and institutions. Its fee model includes asset-based fees and performance-linked fees. Nicholas Co Inc does not identify as an active ESG investor and is not designated as a multi-state adviser in the provided filings. The firm’s advisory scope centers on discretionary portfolio management rather than capital allocation or pension consulting. The ownership is listed as individual ownership and the adviser is not flagged as newly formed or as a related adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 95%, Cash & Cash Equivalents 5%95%
  • Exchange Traded Equities95%
  • Cash & Cash Equivalents5%

Owners & executives

3 of 5
  • David Nicholas

    David Nicholas

    Chief Executive Officer, President, Chief Investment Officer and Portfolio ManagerCRD 4385785

  • Lawrence Pavelec

    Lawrence Pavelec

    Chief Operating Officer, Executive Vice President and Separate Account Portfolio ManagerCRD 1031512

  • David Lubar

    David Lubar

    President And CEOCRD 1285343

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Contacts

3 of 3
  • K. Lundgren

    DirectorCRD 5278317

  • Lynn Nicholas

    Lynn Nicholas

    PresidentCRD 4385801

  • Susan Fasciano

    ShareholderCRD 4754776

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Milwaukee, WI

Milwaukee

Location

Milwaukee, WI

Headquartered in Milwaukee, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
Milwaukee
Address
411 E Wisconsin Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth