Geneva Capital Management LLC

RIASEC RegisteredEst. 1986
Total AUM
$5.6B
Discretionary
$5.6B
100% of AUM
Avg account
$1.4M
Accounts
4,049
Employees
20
Advisory reps
5

Firm details

Headquarters
Milwaukee, Wisconsin
CRD number
105432
Registered since
December 4, 1986
Custodians
MORGAN STANLEY & CO. LLC, THE NORTHERN TRUST INTERNATIONAL BANKING CORPORATION, J.P. MORGAN SECURITIES INC.
Fee structure
Percentage of AUM, Performance Based Fees, Other
Client types
  • Investment Companies30.81%
  • Other16.32%
  • State / Municipal Government14.32%
  • Corporations / Businesses11.44%
  • Pension & Profit Sharing Plans10.64%
Services
Portfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Geneva Capital Management LLC is a privately held investment adviser organized as an LLC and registered with the SEC since 1986. The firm provides discretionary portfolio management across a range of client types, including individuals and families, institutional clients, pooled investment vehicles and small businesses. Its compensation mix includes asset-based fees and performance-linked fees, and it operates without a stated ESG investing emphasis. Geneva is not structured as a capital allocator to third‑party managers but does both separate-account management and oversight of pooled vehicles. Service offerings emphasize active equity management (see holdings below) alongside management of investment companies and other pooled vehicles. The firm reports a domestic ownership structure and does not present itself as a multi‑state or newly formed adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 95%, Cash & Cash Equivalents 4%, Investment Grade Corp Bonds 1%95%
  • Exchange Traded Equities95%
  • Cash & Cash Equivalents4%
  • Investment Grade Corp Bonds1%

Contacts

3 of 5
  • Katrina Ellenberg

    Katrina Ellenberg

    Head of Investment OperationsCRD 2344752

  • Stephen Shenkenberg

    Stephen Shenkenberg

    PrincipalCRD 2405331

  • William Priebe

    William Priebe

    Managing Principal, Portfolio ManagerCRD 4862905

Unlock 2 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 3

Active vs passive

$28.6M in ETFs

Passive

100%

$28.6M

Active

0%

$0

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES RUSSELL 2000 GROWTH ETF (IWO)BlackRockPassiveSmall Growth$22.2M70,67777.54%

Location

Primary office

Milwaukee, WI

Milwaukee

Location

Milwaukee, WI

Headquartered in Milwaukee, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
Milwaukee
Address
411 E Wisconsin Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth