NEWGROUND SOCIAL INVESTMENT

RIASEC RegisteredEst. 2022
Total AUM
$161M
Discretionary
$161M
100% of AUM
Avg account
$430K
Accounts
375
Employees
3
Advisory reps
1

Firm details

Headquarters
SEATTLE, Washington
CRD number
117060
Registered since
March 25, 2022
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals53.18%
  • HNWI42.06%
  • Charitable Organizations2.38%
  • Corporations / Businesses1.59%
  • Pension & Profit Sharing Plans0.79%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Newground Social Investment is an independent registered investment adviser that positions itself as a capital allocator for individual and family clients. The firm combines financial planning and discretionary portfolio management across individual, small business and institutional relationships, and it also acts as a manager-of-managers through selection of other advisers. Newground is an active ESG investor; environmental, social and governance criteria are integrated into manager selection and portfolio construction, and the firm’s name and stated focus point to an emphasis on social-impact orientation in its investing. Investment posture is biased toward equities and public funds, with a significant allocation to mutual funds and other pooled public vehicles. Fee arrangements include percentage-of-assets, hourly and fixed-fee engagements, giving flexibility to fit both wealth-management and planning-only relationships. The firm is SEC-registered (since 2022) and operates under an individual-owner structure rather than being part of a larger RIA network.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 42%, Exchange Traded Equities 40%, Investment Grade Corp Bonds 8%, Non-Exchange Traded Equities 5%, State & Local Bonds 3%, Cash & Cash Equivalents 3%42%
  • Public Funds/Mutual Funds42%
  • Exchange Traded Equities40%
  • Investment Grade Corp Bonds8%
  • Non-Exchange Traded Equities5%
  • State & Local Bonds3%

Owners & executives

1 of 1
  • BRUCE HERBERT

    Founder & Chief Exceutive OfficerCRD 1342408

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SEATTLE, WA

KING

Location

SEATTLE, WA

Headquartered in SEATTLE, WA, anchoring the Seattle-Tacoma, WA metro in the West.

Metro area
Seattle-Tacoma, WA
Region
West
County
KING
Address
111 Queen Anne Ave N
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth