NEWDAY

RIASEC RegisteredEst. 2018
Total AUM
$6.5M
Discretionary
$6.5M
100% of AUM
Avg account
$2.2M
Accounts
3
Employees
2
Advisory reps
2

Firm details

Headquarters
SOUTHBURY, Connecticut
CRD number
174758
Registered since
January 2, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI100%
Services
Portfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Newday is a small, corporate-structured investment adviser that focuses on discretionary portfolio management for individuals and small businesses and on selecting third-party advisers. The firm operates as a capital allocator and charges fees as a percentage of assets under management. It reports a clear preference for publicly traded equities as the primary vehicle for client exposure and does not list active ESG investing among its approaches. Newday also engages third-party managers for alternative exposure rather than operating proprietary private-investment platforms.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 99%, Cash & Cash Equivalents 1%99%
  • Exchange Traded Equities99%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • DOUGLAS HESKE

    Chief Executive OfficerCRD 1458182

Contacts

1 of 1
  • BRIAN FAIRHURST

    Director of Business DevelopmentCRD 4208169

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SOUTHBURY, CT

NEW HAVEN

Location

SOUTHBURY, CT

Headquartered in SOUTHBURY, CT, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
NEW HAVEN
Address
9 Union Sq
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth